you and you don't like their ideas, do you ever, you know, yell at them, scream at them, which men quietdo, or are you just about it and tell them quietly their ideas are no good? how do you tell people you're not happy? ginni: well, i am not a screamer. never was. david: you don't throw things? something like that? ginni: no, no, i don't think i've ever thrown anything. but i have always believed in the way to challenge things is to challenge them. it is the intellectual. and so, i always feel, look, you need to know what you are talking about. and so, to me, i have no trouble being the one to ask questions, and i think that is the best way to challenge things. david: so do you feel a certain responsibility as a woman ceo to mentor other women and speak out on issues relating to women? ginni: yeah, this is an interesting question i think, david, because i have grown to be comfortable with that role, about being a role model. because i think many of my colleagues would all say, and maybe it is a bit of as we came to our businesses, you always want to be noticed and rewarded for what you di