is this a positive for nike? i believe it is. >> longer tomoow, but short term expect some waves which we're seeing. >> exactly. millennials is the market they want. they don't want a 60-year-old buying a pair of sneakers. they want a 16-year-old buying a pair of sneakers, that's clearly it, but also as you look at research, 37 of millennials were against the kneeling of the nfl and it was a sense that the issuh millennials and here ate thing. the younger generation tend to be more open minded and a more flexible and therefore, i think nike knows that this message can resonate across the millennial appetite with this type of marketing. >> how do they handle the pushback? do they say nothing? dohey come out and double down on the campaign? they doubled down. basically, you have to communicate why you're doing this, and what's the strategy behind it. what's your intent behind it and why you're so confident that it's something that sits well with your brand. i think brands are alldbout brurpose and nike is clearly s

nike's new campaign featuring colin kaepernick. kicking off a preseason controversy. >> sacrificed his career for what he believed in. >> some fans reacting with their own protests. others supporting the swoosh. >> as soon as i saw that ad i was very proud. >> how branding social activism could impact the future of this corporate giant and the nfl. >>> plus ashlee and evan. ♪ ashlee simpson, "the pieces of me" singer. ♪ i like the way that feels >> back with a new reality show with husband and fellow musician evan ross. >> i kind of felt like i wanted people to know me, get to know our lives. >> from trying to create new hits together to spending quiet time with evan's mom, motown royalty diana ross. what simpson says about coming back from her infamous "snl" moment. >>> ruby return. why the fbi is clicking its heels over the return of oz's most famous fair of slippers. ♪ we're off to see the wizard the wonderful wizard of oz ♪ >> first the "nightline 5." >>> jimmy's gotten used to his room smell. he's gone nose blind. he t

heather: no more nike for you. >> not a chance. heather: you are an iraq war veteran potentially sacrificing your life for this country and nike turns around and does this. >> it is an insult. lots of friends have died, funerals i have been to in the last 15 years, afghanistan, iraq, syria, north africa, places all over the world, can't even imagine were there. trying to define what sacrifice looks like. i understand sacrifice takes many forms. martin luther king sacrificed a lot including his life. it is an offense to every single person who has donned that uniform to fight for our freedoms. we are not talking criminal justice reform. that is the reason we are taking a knee during the national anthem. when you are making millions and millions of dollars and you have to forgo your latte once a month because you are only making a few million dollars is not sacrifice. heather: response on social media was swift and costs the company $4 billion so far. have you spoken to your friends who feel the same way you do? images of nike appare

and for nike. i am not show sure that was a -- i am not sure that is a good bet, i am sure when they did focus groups that would be a good idea but it was not. >> nike putting itself as re rebellous brand. >> unless their new shoes float or do something spectacular, they are going to take it in the shorts, i believe that nike believes this era of obama still exists, there is a muscle memory going on with people believe it social justice warrior movement it has impacted nfl negatively, and kaepernick a carreer is in shambles, and people who support that are going to be in trouble. liz: why. >> people, this is a shift, making america great again. it did suffer in last decade or so, i think a lot of americans looks at this say, buy go for it. liz: ty, what happens to nike shares? >> they took hit down 3%, i'm not sure this is over. nike is in a multiyear contract to provide uniforms with logo on it. and kaepernick is in a lawsuit with the nfl for collusion. not sure it is a great idea. liz: let's get

product and wear nike shoes. so if you do a great job with that millennial customer and they go gee that's great if it turns off another part of the customer base, it won't be so good. i agree with everything simeon just said. i look at this myself and say couldn't they have spent this money someplace else better and had less controversy and backlash well, maybe they're looking for that maybe they do think any news is good news. but i think this is really a risky move, and i'm surprised they made it given the fact they've brought the brand back it's done so well in the stock market we've all been so positive on it, and now we have this new risk to worry about. >> final word to you, simeon everybody's talking about the risk and the boycotts, but any way this will eventually help nike maintain its cool factor and the fact it is speaking to a younger generation and it's being real and not afraid to wade into the culture wars will actually help the stock and the business >> is there any way, of course, and the realit

of nike for the year. the just do it campaign. steve: there can you see right there. the caption is believe in something even if it means sacrificing everything. you know, usually companies and brands avoid taking strong public positions that could alienate their buyers. ainsley: times have changed though, right? steve: take a look at our friend country musician john rich. he tweeted this out yesterday our sound man just cut the nike swoocial off his socks former marine. get ready, nike. multiply that by millions. you know what? after that take a look at thee images. people across the country, don't know how many. setting their nikeys on fire. they are upset that nike would align themselves with the nfl's one of the nfl's most polarizing figures. brian: keep in mind, too. there are people who feel differently. for example, those who o. attended the u.s. open over the weekend. collin kaepernick pointed out in the stands he got a standing ovation seen with eric reid who is also not in the league even though

shares of nike wept lower. will this affect sales at nike? will customers revolt? we have the intel for you. first we want to bring in edward lawrence following today's kavanaugh hearing. the fireworks started well, at the beginning, edward. reporter: right from the beginning, senator economic grassley showed enormous patience. he is chairman of the senate judiciary committee. as it started the hearing dissended into a little bit of chaos with disruptions from dem accounts and protesters. [shouting] >> there were 63 interruptions before lunch. the u.s. capitol police arrested 22 people in the first hour of this hearing. protesters tried to disrupt the opening statements but also frustrated senator orrin hatch. >> mr. chairman? mr. chairman, i don't know that the committee should have to put up with this type of insolence going on in this room today. frankly, these people are so out of line, they shouldn't even be allowed in the doggone room. judge kavanaugh, i'm proud of you. i wish you the best. because we're going to confirm you. reporter: democrats on the commit

for nike? and then big tech set for a big fight on capitol hill. lawmakers ready to call for new regulation the chairman of alphabet will join us live power lunch starts right now the dow down almost 160 points earlier. crude oil hits its highest level since mid-july topping $70, but wti has given up its earlier gains, and check out tesla and facebook this hour both of them down. both taking a hit on downgrades. more on these two just ahead tyler. >> all right contes contessa, thank you very much. welcome, everybody i'm tyler matheson we begin this hour with amazon the internet giant's market cap hitting $1 trillion for the first time ever. josh lipton following amazon's remarkable run hi, josh >> tyler, the stock needed a price of $2,050. it did so this morning the stock we know has been on a roll here, and it's up more than 70% so far this year an amount larger than 82% and aetna just to give you context you pull that chart even longer, and you can see the trajectory amazon is up more than 13

nike. i have been buying you for the past 20-plus year. not anymore. lou: we take up the sneaker company's head long rush into the nfl anthem controversy. our panel tonight including rebecca rose woodland and lawrence jones >>> and tropical storm gordon is gaining strength as it beers bes down on the gulf cost. expected to make hurricane strength as it makes landfall. we'll have an update for you coming up here tonight. >>> our top story, senate judiciary committee dems imposing mob rule trying to derail and dismantle the confirmation hearing of supreme court nominee brett kavanaugh, all the obstruc obstructionist s failed. shannon bream joins us tonight from capitol hill with a recap of the day's raucous hearing. >> dozens of protesters peppered the hearings time and again. suggesting kavanaugh's elevation to the highest court would result in the loss of voting and abortion rights, even outright death. and committee democrats made clear they didn't want to hearing to proceed at all. >> bre

the flag, just and no nike. i am saving money big time. cindy says i stand with colin kaepernick, every american should. you have the right to stand for what is just. continue to give us your opinions on that. the good, the bad and the ugly, michigan officer going beyond the call of duty who sees an elderly woman using $3 in change to pay for gas, that is when he not only authored a pump for gas but added $20 million for the tank. the bad, suspected drunk driver tries swimming away from cops, jumped into the open after leading that. and finally eventually they found under the bridge, it would make a great story to tell friends and family after he gets out of jail. ugly, a car driven in reverse rides through a parking garage wall, it was a valet. the car was left dangling off the edge of the garage in pittsburgh. it is not clear how it happened but nobody was injured. that wraps hope you have a great day. >> tuesday, september 4th. fox news alert. >> we pray for his health. >> police department asking for prayers

#boycott nike is the top trending twitter topic. people posting images of themselves destroying or setting fire to their nike athletic gear and sneakers. one twitter follower spinning the nike ad with the same caption, only with a picture of former nfl athlete pat tillman who was killed in afghanistan by friendly fire after joining the army rangers following 9/11. others including some veterans are actually supporting colin kaepernick. a retired army veteran says he served years in the army for kaepernick and quote, anyone else to exercise their rights under our constitution. md16 wrote quote, my husband is a purple heart veteran. my daughter is a disabled vet. my dad was a vet. we would gladly take a knee with kaepernick or any of these players. these players are some of the same ones that have honored my husband for his service. with all of this, and the business focus as well, adam shapiro, on why nike chose such a lightning rod to be the face of its campaign and maybe it's already working for them, because they had to have antic

. >> reporter: anger burns on social media. >> nike burn, baby. >> after nike announces kaepernick will play a central role in a new ad campaign, celebrating 30 years of nike's famous express "just do it". >> you just lost a customer for life. >> reporter: he has not played in the nfl since 2016 following his decision to take a knee during the national anthem. protesting racial injustice. >> it is not right that these other people are gog through this. >> reporter: last week green lighted a lawsuit kaepernick filed against the nfl accusing the owners of colluding on the sideline. but he maintained his deal with nike. >> he is hired to play football not make personal stands. shut up and do your job and your boss tells you to stand up, stand up and do it. >> a protest is a protest. we have a right to protest in america regardless of our boss. even if we disagree what a person is protesting for we should be grateful we have the country that allows us to protest. >> it continues on social media. complete with hash tag boycott nike. one guy ripped the logo >> if you are mad, send me your nik

anyway, nike have sent copies ofa that. anyway, nike have sent copies of a new ad campaign. and that. anyway, nike have sent copies ofa new ad campaign. and in retaliation against that, opponents of what he has done have taken to destroying nike goods that they own. so, you've seen a lot of bizarre stuff. people cutting up their socks stop. setting fire to the nike trainers. remove the swoosh. one man said that he was quite stunned. —— he set himself on fire. and he filled it from here i am sitting here in my trainers. to his traders right down here i am in hospital. and the picture of his feet burned as if he made himself become a trailblazer stucco i think nike have got exactly the reaction they wanted to. trump supporters are not natural nike superiors —— consumers. to. trump supporters are not natural nike superiors -- consumers. young people are the ones who did we spend them. they have had two points 7 million net mentions on social media in the last 2a hours. there shares good job but i think that was jitters. i think it would laughing about this. but the way

nike and cap in the face of backlash on social media hashtags boycott nike and just burn it showed fans discarding nike products with just days before the start of the new season not he has added fire to an already fiery debate. so just a side note on the report to fill not he is one of the biggest sponsors of the n.f.l. so this is quite a significant move from them from the right timing joint so they need doesn't look like they are picking a side what what does this campaign then mean for coming on this movement at this time especially it's pretty big it's just days before the n.f.l. season starts but it's also days before or a short time before company troil against his lawsuit against the n.f.l. owners will come into place he's basically alleging that the n.f.l. owners occluding against him and in terms of not offering him any work in the n.f.l. because of his protests so for catholics to get nike support at this time it really is a huge new develop from him before it was him against the powers that be that was the n.f.l. and even the u.s. president no less and so. i have not keep a

. >> reporter: anger burns on social media. >> nike burn, baby. >> after nike announces kaepernick will play a central role in a new ad campaign, celebrating 30 years of nike's famous express "just do it". >> you just lost a customer for life. >> reporter: he has not played in the nfl since 2016 following his decision to take a knee during the national anthem. protesting racial injustice. >> it is not right that these other people are going through this. >> reporter: last week green lighted a lawsuit kaepernick filed against the nfl accusing the owners of colluding on the sideline. but he maintained his deal with nike. >> he is hired to play football not make personal stands. shut up and do your job and your boss tells you to stand up, stand up and do it. >> a protest is a protest. we have a right to protest in america regardless of our boss. even if we disagree what a person is protesting for we should be grateful we have the country that allows us to protest. >> it continues on social media. complete with hash tag boycott nike. one guy ripped the logo >> if you are mad, send me your n

colin kaepenick, nike, the partnership. lauren: jerry max is here with latest on a very controversial figure in sports. >> is he still in sports? lauren: good question. that's what the prompter said. he's been paid by nike. >> unemployed for his second straight season. colin kaepenick remains unemployed young nike and and yesterday revealed colin kaepenick, several athletes nike is featuring in his 30th anniversary at camp plot-- campaign for its slogan "just do it". nike says the ad is targeted to teenagers 15 to 17. colin kaepenick has not paid it in the nfl since 2016 and with nike since 2011. believe in something even if it means sacrificing everything. how much did nike sacrifice to align like this with colin kaepenick? we see backlash with people posting video on social media burning nike shoes, burning-- ripping logo off their clothing. look at this from former iranian president. he says the nfl said it will start again with colin kaepenick not on the roster even though he's one of the best quarterbacks. lauren: he's

you will find that on facebook.com. >> investors have been following nikes -- nike closely. shares are down 3% a day after nike unveiled that former 49ers quarterback collin cabernet is the face of it's just do it 30th anniversary campaign. elite joins us live from the nike store in downtown san francisco. >> his deal also includes his own apparel line and it -- it is getting some strong reactions. his big idea with nike comes as he is suing the nfl which also has a partnership with nike. yesterday he tweeted a nike ad with his face with some very powerful words. the slogan, believe in something even if it means sacrificing everything is what he knows all too well. he protested racial injustice in 2016 by kneeling during the national anthem. his activism cost him his career. he is now suing the nfl for colluding to keep him out of the league. he won the first legal battle last week. and arbitrator denied the league's request to throw out his claim. his tweet has been retweeted 150,000 times with both support and others want >> i feel good about it. i think is appropriate. i

nike's stock today taking a hit, dropping over 3%. >> the executives at nike decided that this was a risk worth taking. >> reporter: one fierce critic of anthem protests, the president, today telling "the daily caller" that nike's decision sends "a terrible message," but added the freedom to make this decision is "what this country is all about." kaepernick is already suing the league for conspiring to keep him out. the league responding to this nike deal today, saying that the issues that he has raised deserve our attention and action. but david, nike not giving the nfl a heads up about this deal. >> all right, paula faris, great to have you, as always. >>> when we come back here tonight, the break in that "wizard of oz" case. the fbi and the shoes. >>> and the crane crashing down >>> and the crane crashing down n aoniceramanei i was just finishing a ride. i felt this awful pain in my chest. i had a pe blood clot in my lung. i was scared. i had a dvt blood clot. having one really puts you in danger of having another. my doctor and i chose xarelto®. xarelto®. to help keep me protec

nike air max $150 on the nike side $150 on the foot locker side no real edge nike is football cleat it's a dominant if you feel this is bad, go buy under armour i think that's a perilous thing to do. i think we're talking about nike the brand that is a problem is some of the jordans i don't know it may not be that good anyway lebron is considered cool. >> he is when you think about the political statements he's made you certainly see this as an affirmation by nike of the athletes who are an important part of its brand already. >> yes. >> but frankly, many of them are african-americans. many of them are in support of colin kaepernick. >> yeah. remember i'm going to philadelphia this week for the home opener that we represent nbc has. it's interesting i finished coach peterson's book this weekend. obviously, the eagle super bowl champ coach. he talks about how he told all his guys you got to stand. you can raise fists but you have to make a difference they all had to stand. and i love to know, you know, the coach is so candid about his life i mean, who else said listen you got to stand but

with the move. >> sorry, nike. i've been buying you for the last 20 years. not anymore. >> reporter: people are sharing pictures and videos on social media, burning their nike gear and shoes. >> colin kaepernick, now the face of nike. burning this in a fire. >> reporter: they feel that the former recorded back was disrespectful -- former quarterback was disrespectful when he took a knee to stand against social injustice. >> i think he is a marketer. >> reporter: experts say nike took a calculated risk and is appealing to a younger consumer base. since the majority of millennials support cause driven marketers. >> this is the goal. you cannot just simply describe a product. you have to connect emotionally, especially when it comes to sports products and things that are a little bit more entertaining. >> reporter: that's the basis of nike's campaign with the slogan, believe in something, even if it means sacrificing everything. >> use the new muhammad ali of the next generation. not many people have the guts to do th

going so far to burn nike shoes, and this is going viral, governor, does this move show nike is out of touch what is your take on nike's plans here? >> you just wonder what are they thinking are they so isolated in corporate headquarters can't see that maybe some people have said it this i way colin kaepernick is the real al bundy stops at football now selling shoes a guy has played no more in the nfl in past two years than i have. and i have not been on the field, so why are they -- somehow elevating him to some hero status they used to have michael jordan top athletics in the field now they got a guy who nobody wants to have him on their team primarily known for protests in wearing socks, with policemen depicted as pigs wondering if nike is going to sell those socks as part of new deal with him. >> dagen you had idea in terms of why nike would do this. dagen: he corporate virtue signaling it is a business cancellation that kaepernick jersey after he stopped playing in nfl has still been a good if not best-selling jersey, for nike. so number two they know that there is nothing lost

fans burning their nike gear in protest. >> sorry, nike. i've been buying you the past 20-plus years. not anymore. >> i understand both sides. i think that it is important that people stand their ground and make a statement. i support nike. >> i think it's phenomenal, it's a really good move by nike. >> reporter: one of the most vocal critics of players kne kneeling during the national anthem, president trump, who's used the debate as a rallying cry for nearly a year. >> wouldn't you love to see one of these nfl owners, which somebody disrespects our flag, to say, get that [ bleep ] off the field right now, out, he's fired. you're disrespecting our flag and you're disrespecting our country. >> reporter: tweeting on the issue several times this week, strongly defending his view in an interview with fox news. >> i don't like what nike did. i don't think it's appropriate what they do. i honor the flag. i honor our national anthem. >> reporter: but for others, it's not quite as clear-cut. in this episode of "what would you do?" emotional reacti

will you buy nike products because of the kaepernick campaign? >> get out your phone and go to abc about 7 news/vote, yes or. no we'd love to hear from you. you can see the current results on the bottom of the screen. >> yes, you can see right now 54% saying yes. 46% saying no, they wouldn't by the products because of him. and you can go to abc7news.com/vote to add your vote. >> we'll keep the poll running and keep checking results throughout abc news at 6:00. we'd love to hear from you on this. we used the news app to send out this push alert. offcial says one dead two, hurt in small plane crash near palo alto airport. and in just the past 45 minutes, we got an update from federal investigators. the crash happened about 11:00 this morning. the plane from redding crashed into a pond near the palo alto airport. the pilot was killed. his two passengers survived and climbed out of the plane on their own. investigators now say they have a slightly better idea of what went wrong. >> the airplane reportedly bounced during the landing. the pilot then op

nike is not dumb. a very know what they are doing and are strategic but at the end of the day they know people want to take chances, serena williams and many people, colin kaepernick -- heather: last word. >> nike cares less about the black and even profits. they try to get slave labor to make their brand. every single generation does the best they can, more hopeful, more excited and produce more for themselves than the last. this is the first iteration we are telling kids -- that is the left. at the end of the day, making this work, $1 million a year because the white men won't let them is not the way my parents taught me. they need to learn our history and man up. if you want to do something go out and do something. if you have a complaint -- the narrative. heather: thank you, appreciate it. man up, be right back, stay with us. julie: in for the good, the bad and the ugly. a mexican resort wants to pay you $120,000 a year to go on vacation, looking for social media savvy person to spend a year in the

nike products. the question of the day is this. has your opinion of nike changed since it announced colin kaepernick is the face of the just do it campaign. 43 percent say that you like it nike more. 15 percent of the unite -- like nike less. 42 percent they no change in opinion. frank mallicoat is life in alameda as people are weighing in on the question of the day.>>reporter: good morning. a beautiful alameda beach on a gorgeous thursday morning. we all know nike's mantra is just do it. did they ever having call in front of -- colin kaepernick front of the ad. we spoke to folks in alameda and hands-down across the board they are praising nike for taking a chance. >> i am an avid colin kaepernick fan and i think the tenacity that he has to move forward with how he believes and what he feels is actually also building the base and i'm actually very happy that nike is doing much better than it is. i would absolutely continue to buy nike products. my family is a nike family. this just kind of solidifie

>> nike stock dropped 3% today after cap's new nike deal was released. adidas and puma are all down. it's not about cap. >> would you buy nike products because of the new campaign. you can vote on abc7news.com. >> david louie talked to a marketing expert today about the pros and cons for nike. >> reporter: yeah, 30 years into the just do it campaign, nike knows the hazards of endorsements. there is a halo effect when consumers like the person and negative when they don't. colin kaepernick has proven to be polarizing as he promotes social justice. just as people reacted to colin kaepernick and his teammate eric reed to their protest, now we'll see how consumers react. nike is opening itself to positive reaction from some, but an economic backlash from opponents. >> many of these people may refuse to buy nike, or even boycott the brand. that's not really what you normally want when you're choosing a brand endorser. >> reporter: howard combs is a marketing professor at san jose state. he points out that nike was hit by a transgender lawsuit. the athletic we

hill ties it all up for us really nicely nike became nike because it was built on the idea of rebellion this is the same company that dealt with the n.b.a. banning air jordans you remember that they made jordan the face of the company at a time when brock men were considered to be a huge risk as pitchmen they aren't new to this would love to hear your thoughts on this or any other sports story that's making headlines where you are you can tweet me at joe you get your oscar piece i will be back with more eight hundred g.m.t. but for now i'll hand you back to fully john i thank you very much for that if you're watching us on facebook live coming up an extra feature a.j. prost looks at the debate surrounding this sexualize me kabhie super hero and later on these great high drama is trying supreme court picks to give us his confirmation hearing will be live in washington d.c. just stay with us. hello there for many of us it's quiet and halts across the middle east at the moment the satellite picture is picking up a fair amount of cloud between the black sea and the caspian sea and that coul

the culture inside nike. and so nike's got its own issues that you would hardly call progressive. and so now them branding with colin kaepernick has people saying i'm going to go out and buy nike's to support the cause but the cause being supported honestly is nike. >> dave, do you think that this ad at all, and there's going to be some other ads, do you think the ads would give an nfl team cover to hire colin kaepernick? do you think this might help colin kaepernick get back into the nfl? >> yes, and first of all, i know for a fact colin kaepernick is training every day. training still like he's going to have a role as a quarterback in the national football league. not every owner is a donald trump supporting maga guy who feels like he's lining up with the president by not signing colin kaepernick. there's some squishy folks in the middle who would like to sign kaepernick because they know he would make their team better and they have some sympathies towards him politically. and yet the problem is there's no

have a story that will make your blood boil, warrior colin kaepernick is now the brand-new face of a nike ad campaign. so sit tight, buckle up. it is time for tonight's breaking news opening monologue. ♪ it is one of the most important decisions at a sitting president can make. and that is the nomination of a supreme court justice that can shape this country for generations and decades to come. and senate hearings for judge kavanaugh are now underway. he is a strong, constitutional candidates and an religionist along serious intellectual track record as a federal judge. he deserves a deliberate to robust hearing, but sadly, as we predicted on the show, senate democrats are making a mockery out of what has been a very important process. and what is a coordinated show, a political grandstanding, democrats tried and failed to install the hearing just seconds into the senate judiciary chairman's chuck grassley opening statement. we have the videotape and it gets worse, take a look. >> i welcome everyone to the confirmation hearing on the nomination -- >> mr. chairman -- >> of the service --

he's fired. >> reporter: nike has now made its bet. oneuncing one of the faces of its 30th anniversary "just do it" campaign. colin kaepernick, the euarterback who started the protest two seasons ago. the ad reads, "believe in something, even if it means sacrificing everything." shown over a picture of the player, who hasn't taken an n.f.l. snap since he started taking a knee. >> what nike did is a game changer. >> reporter: sports marketer marc williams thinks nike is playing the long game by appealing to its core customers, under 35 and ethnically and racially diverse. >> i think that nike knows exactly what they're doing. they look at things globally, how they can change culture and s glety. >> reporter: nike recently signed a ten-year extension to be one of the n.f.l.'s official oiform sponsors. >> throwing this in the fire, because of colin kaepernick is now the face of nike. >> rorter: andhile the company is feeling the social media backlash, boycott nike is trending on twitter. >> nike burn baby. >> reporter: the company has ear

i think nike that damaged its brand. liz: lawrence jones, a question of do millennials like this are they playing to millennial, they like to protest according to polls, one marketing group said that nike got tens of millions free media exposure, but nike charges $100 plus for fancy sneakers may by poor workers in asia using low pay, and uses those profit to pay millions to athletes like lebron james and kaepernick. >> this is complicated. i have conflicting views, on one hand you want a private business to do what they want. suffer consequences that may come. but with nike, i don't think it about politics for them, i don't think they care about social justice, i think they just made a business decision, and they fell getting behind the kaepernick movement would somehow benefit them. he was a number one failing jersey at the time because he decided to take a knee. until i think they plan on capitalizing on this, some way, i don't know how it will turn up even president of united states, who has been very vocal on this is

he spoke with nike employees... thanked the company for their support and for making him the face of their new "just do it" campaign. experts say nike certaintly did its homework when choosing kap. there has been some tangible backlash from the new nike campaign. for one... the college of the ozarks ... a small christian college in missouri... will no longer wear athletic apparel manufactured by nike. the school )s president says kaepernick was quote -- "promoting an attitude of division and disrespect toward america." kaepernick is currently in litigation against the nfl ... claiming team owners colluded to keep him out of the league. and what started this all... kap )s protesting of police brutality during the national anthem... it didn )t appear that players from either team in last night s game protested during the anthem. there was plenty of reaction to the commerical on social media ... the president tweeting "what was nike thinking?" happening today - leaders of a south bay little league are meeting with city

nike needs to stick to sports gear. >> nike is playing politics on a number of levels, it is a pr stunt that i think will blow up and backfire in their face. jillian: the financial fallout, people are for and against it but numbers don't lie. >> reporter: shares tumbled 3% at the end of the day. this costs the company billions of dollars when it comes to market value, nike yesterday was the biggest drag on the dow, this was nike's largest loss in terms of stocks in five months and we saw footlocker shares were down, two thirds of revenue from sales of nike products so this is affecting not just nike but other companies, nike waves the risk of getting involved in this campaign. we saw the reaction on wall street, looking at shares of nike they are down in premarket so we will watch that closely. jillian: curious to see the numbers in the next few weeks. rob: some people expect to have sales increase. jillian: keep an eye on this. more than 800 new words added to the merriam-webster dictionary including instagraming, bingeable and it. >> time to get hungry. >> a little hungry. >> i'm not

nike is sending a terrible message coming to their own decision. >> i think nike is playing politics here on a number of different levels and it's a pr stungt. stunt. ♪ brian: they played this on our love show live probably sounded better. steve: back when the blues traveler's brother worked on our show. brian: sebastian. ainsley: wow. steve: back in the day? ainsley: i loved them in college. big band we listened to. brian: i was hoping somebody was related to ringo start we could get what was left of the beatles. if you are ringo starr's relative and want to work for the show. ainsley: and then we could get ringo to sing for the summer concert series. brian: that's what i'm thinking. steve: if you were watching yesterday you saw full court mess. this is also the best paper in town. brian: it was spontaneous uprising. there is no way it was scripted by democrats who are iced out of this process. sanction ainprocess. ainsley: these are many solve the arresting chaos, shrieking, democratic hecklers, calls for adjourn. steve: expectations were low. senate democrats wasted no time in m

nike is a huge brand. it's a global marketing titan, and so it understands they may have taken an initial hit. as we saw yesterday and today, the stock has risen even more now, jumping 31% just over the labor day weekend when they first announced this. nike understood what they were doing. they knew they would continue to alienate and some people wouldn't be happy with it. from a global standpoint, this thing is bigger than just the united states. they're taking this global brand on a global message. i think it resonates throughout the world not just here in the united states. >> an important perspective to point that out. we are talking about a global economy. marc there's so much talk about how polarized everything is and for many companies it should be a sign they wouldn't weigh in. we've seen airlines say we're not going to fly separated children. more companies seem to be taking a stand. why do you think the tides are changi changing? >> first, to dante's point, we never want to remant size companies

nike raising our consciousness. be sure to vote on our poll tonight, the question is do you think "the new york times" anonymous op-ed is merely further evidence that president trump is right when he calls the national left-wing media fake news? cast your vote on twitter at lou dobbs. follow me on twitter, follow me on instagram at lou dobbs tonight. up next, new call for president trump to declassify fisa documents and further expose the systematic bias and efforts to to every child deserves a future. every last child. that's why we work every day here in the u.s. and around the world to give children a healthy start in life, the opportunity to learn and protection from harm. when crisis strikes, and children are at their most vulnerable, we're always among the first to respond and the last to leave. we roll up our sleeves. we raise up our voices. we do whatever it takes to ensure children's needs are met and their rights realized. delivering lasting results for millions of the world's most vulnerable children. jus

and if you just image with all the day's sport where sports we're joined nike's decision to use former n.f.l. quarterback colin kaepernick in its latest ad campaign is made with mixed reaction we'll take a look at with the decision might have backfired later this news hour. thank you for joining us warplanes have been hitting syria's rebel controlled province adding to opposition fears that it's only a matter of time before an all out assault and that warns the u.n. will cause i humanitarian disaster on a scale not seen in seven years of war the u.n. envoy for syria stefan de mistura went further saying they would be a bloodbath his pleading with turkey which backs rebels to talk with government syria russia. well i would like to take this liberty frankly myself to address myself if you allow me to through you. to president putin and to president can you have been the ones at the beginning and i know because i was very much witnessing what happened at the end of the siege and the fighting of aleppo you were the ones who actually were able to talk to each other make a telephone call org

nike has a history -- why are you laughing? these are facts. >> sean: because i am laughing. >> yes he thinks he is funny too. nike has a history of doing this, they supported michael jordan, for instance when air jordan was banned. >> and what did jordan say? republicans by sneakers too. >> what does that have to do with anything? >> sean: hold on. not even close, 100-0. jesse's world. >> the next generation that nike is going after -- >> sean: this is outrageous, that's next. good to see you both. ♪ ooh, heaven is a place on earth ♪ uhp. i didn't believe it. again. ♪ ooh, baby, do you know what that's worth? ♪ i want to believe it. [ claps hands ] ♪ ooh i'm not hearing the confidence. okay, hold the name your price tool. power of options based on your budget! and! ♪ we'll make heaven a place on earth ♪ yeah! oh, my angels! ♪ ooh, heaven is a place on earth ♪ [ sobs quietly ] ♪ >> sean: on friday, funeral was held for the legendary singer aretha franklin, and among the musical icons and political figures th

nike isa powerful statement nike made today. nike is a business, of course, doesn't have to, wouldn't do it, u nless doesn't have to, wouldn't do it, unless it recognised colin kaepernick has a lot of support, despite the best adverts of the president of the us and his supporters, who think very differently about colin kaepernick. absolutely, when you have a leader that goes around calling players sons of pitches and goes to another sport in basketball, where you don't revere someone sport in basketball, where you don't revere someone like lebronjames, who built a school for young people to help them become better people in life, and you make those statements, it is not partisan, it is a situation where you're looking at a human being, other human beings, looking at something that is bigger than sport, and something to do with decency, something to do with consciousness. this has never been about the flag, disrespecting and —— america, and troops, this has been about injustice get people of colour, and the president made thi

there were protests on social media, the burning of nike shoes and promises to never shop at nike again, but the store in san leandro is doing fine with people waiting to get in before the even opened this morning. they don't understand why people are getting rid of their nike clothing. >> that's the people that don't got good sense, but i love it all the way through. i won't be burning nothing, that's why i'm here early. >> reporter: harold has kinls say it is about time colin kaepernick was featured in an ad for what he did two years ago on the sidelines. kaepernick took a knee during the national anthem to protest police brutality against african-american. he hasn't had a job in the nfl for the past year. the new nike ad says, "believe in something even if it means sacrificing everything." >> i mean he sacrificed his whole career for what he believed in. he believed in social equality and social injustice, and he took a knee for it. he's been black balled out of the nfl because of it. >> reporter: paul fifi of oakland was so excited when he saw the ad he posted it on his facebook pag

kaepernick's campaign with nike comes as he is suing the nfl which also has a partnership with nike. the campaign will feature his own apparel line and will contribute to a charity called, "know your rights." >> we should let you know that nike's stocks took a big hit today. that means they lost $3.57 billion in market value. >>> a 38-year-old man is behind bars, accused of beating another man to death in san francisco's tenderloin neighborhood. sylvester guard was arrested on charges of voluntary manslaughter. he is accused of beating a 66- year-old man to death on a street near hyde early sunday morning. the victim was taken to the hospital where he later died. so far, his name has not been released. >>> in contra costa county, a man was sentenced to life in prison without the possibility of parole for two cold case murders. as crime reporter henry lee tells us, a daughter of one of the victims played a key role to get justice for her mother. >> so grateful this is over. >> reporter: melissa silva is over -- heartbroken, but believes after william huff was sentenced to life in pris

nike and kathy make face a backlash on social media hashtags boycott nike and just burn it showed fans discarding nike products with just days before the start of the new season not he has added fire to an already fiery debate. so just a side note on the report to fill not he is one of the biggest sponsors of the n.f.l. so this is quite a significant move from them from the right timing joint so they doesn't look like they are picking a side what what does this campaign then mean for coming on this movement at this time especially it's pretty big it's just days before the n.f.l. season starts but it's also days before or a short time before company troil against his lawsuit against the n.f.l. owners will come into place he's basically alleging that the n.f.l. owners occluding against him and in terms of not offering him any work in the n.f.l. because of his protests so for companies to get nike support at this time it really is a huge new develop from him before it was him against the powers that be that was the n.f.l. and even the u.s. president no less and so. i have not keep a compa

but tonight, nike standing by a player who took a knee. miguel almaguer, nbc news. >>> tonight, after making landfall on the gulf coast, what is now tropical depression gordon is moving through central mississippi but also bringing heavy rain and flooding from alabama to arkansas and flash flood watches have been issued lasting into friday. >>> a new chapter in a real life spy thriller. british authorities charged two men they alleged are russian agents sent to the u.k. to assassinate a former spy but despite evidence including surveillance video, it's unlikely they will face justice. here is our chief foreign correspondent richard engel. >> reporter: officials say these are the assassins who used a nerve agent to poison a former russian spy on british soil. identified as alexander petrov and ruslan boshirov. officials believe they used fake names. the prime minister saying today they work for russian intelligence, the g.r.u. >> it was almost certainly also approved outside the g.r.u. at a senior level of the russian stage. >> reporter: th

is saying about nike making colin kaepernick part of its ad esmpaign. but first, the headlines in 60 seconds. >> an absolutely devastating peek behind the curtains of the west wing laid bare in bob woodward's new book. g white house chief of staff chn kelly quoted in the book as saying of the president, "he's an idiot. ra's gone off the rails. at're in crazy town." >> also denigrated the attorney general to staff, calling him a "dumb southerner." >> reporter: tropical storm gordon is threatening more than eight million people along the gulf coast. a hurricane warning is in effect anom the louisiana-mississippi er

for nike and the present. the moments it's about dollars is where the conversation started to change. the president once critical of this movement now says, you know what? nike pays a lot of rent. they didn't get involved at first. but when it became a dollar signs thing, that's when they started to get involved with this movement. >> neil: bottom line, emily, on the legal issues for nike, the issue for neighbor professional football itself, they had few incidents. nothing note worthy over the kneeling or anything like that. it's a cloud for the nfl and they handled it poorly. that's being generous. where do you see this going, emily? >> i think it's important to note that the nfl p.a. and the owners are behinded closed doors meeting with arbitration to solidify this issue and hopefully come to a conclusion that will resonate well with the pest of the population. clearly they have not made any decisions or actions to be able to be swallowed by the nation. i want to point out as well, nike never severed ties wi

the floor in blood by those size 12 nike impact sneakers. were they on to something here? >> so they kind of backtracked. they wondered, hey, was there any kind of nike store around where we had getting gas and a hamburger? and they found across the street there was in fact a nike outlet store. >> so that was just kind of a shot in the dark? >> absolutely. >> and there it was. a nike outlet store in primm, nevada just yards away from the gas station where ernie used a credit card to fill his tank, and very close to the mcdonald's where he used plastic to buy a burger. this was maybe 12 hours before the murders. possible hitch? ernie did not use a credit card at this or any other nike store that day. so maybe he didn't buy a baseball bat to use on his parents. unless. did he use cash in an effort to hide a purchase at nike? one of the d.a.'s investigators asked nike to check purchase records for march 7th, 2008. and as they say in vegas, jackpot. at 11:38 a.m., just before ernie used his credit card at the mcdonald's and the gas station, ther

( laughter ) you realize nike already has your money, right? ( laughter ) ( applause ) they've already got your money. ( cheers ) you're only hurting yourself. like, i would love to see how they would protest home depot-- "all the walls in my house must go!" ( laughter ) and, also, i'm not going to lie-- i don't know about you-- but those flaming nikes just make he want to pay even more. like, look at them. it's almost like an ad: "those shoes are so fast, he burst into flames." i'm not going to lie. i love the campaign. i love of idea of the campaign. i love what colin kaepernick is doing. but, honestly, i do feel a little bit bad for all of these people who are out there on the alt-right and conservatives, because you realize we live in a world now where brands are taking stands on political issues. but they don't give anyone a warning first. they just spring it on you. yeah, some of these dudes were walking out of the store yesterday with their new nikes and people were like, "yeah, resist!" and they're holding the box like, "wait. no, no! i