lemonis: we got a deal? jeff: thanks, marcus. lemonis: you got it. taylor: thank you, marcus. lemonis: when i write this check, i really am 100% in charge. jeff: thank you, sir. taylor: thank you. lemonis: congratulations. jeff: thank you. lemonis: so i'll see you back at the shop, okay? taylor: okay. jeff: sounds good. lemonis: all right, everybody. ernie: good to see you again. lemonis: i thought we could get some of your staff together, and let's give everybody a summary of what's happening so that people aren't in the dark. for me, the first order of business is gathering the franchisees and letting them know exactly what's happening because if they're not on board, we might as well shut the door. jeff, where is -- where's taylor? jeff: that, i have no idea. lemonis: okay, okay. so, i wanted to let everybody know, jeff and i made a deal for me to invest $350,000. that money will be used to develop a one-store, singular concept that we can all say, "okay, this is what the model is supposed to look like." new product offerings, and we're gonna change the name. tea 2 go feels

lemonis: okay. mike: want you to meet marcus lemonis. lemonis: how are you? i'm marcus. nice to meet you. paul: thank you for joining us here. lemonis: absolutely. how do you share roles and responsibilities? paul: operations for me. i have restaurant background. lemonis: what are the numbers here? paul: we're doing $4 million. -i can go back and -- -mike: no, we weren't that high. -paul: don't think so? -mike: nope. paul: we did, yeah. lemonis: so the numbers aren't crystal clear? -paul: yes. -mike: yeah. lemonis: i don't know what just happened. paul answers my question, and then mike says he's wrong. and quite frankly, they both look totally lost. -how many stores exist today? -mike: there's five stores. bob farrell started the company back in 1963. when we started the company, he came up to the opening. he goes, "guys, you did it. -this is farrell's." -lemonis: oh, that's awesome. paul: my uncle would take me to farrell's growing up. and farrell's is part of families. it was part of mine, and it's part of millions as they grow up. lemonis: lot of childhood memories.

lemonis: dougie? doug: marcus. lemonis: we were going to renovate the store. they're like, "well, doug is leaving." doug: um... we were given the ultimatum of, "go back under simply slices crestwood or change the name of simply slices," because they don't foresee me being very adaptable. and once that meeting happened, it was pretty clear to me that it wasn't going to work going forward with me still being in the business. can you get that? cristine: mm-hmm. lemonis: i am so confused. did you guys just get pushed out of your own business? ♪ for exclusives, extras, and business advice, visit theprofit.cnbc.com. crabfest is back at red lobster with 9 craveable crab creations. like crab lover's dream with crab...crab... and more crab. or for those who want it all... new crabfest surf & turf. grab your crab crew, hurry in or order it to go! well you can always i thibring it backy it. within seven days for a full refund for any reason. like, if i become allergic to yellow? sure. or my turtle hates it? okay. that is good to know because reggie is very opinionated.

lemonis: okay. anna: marcus, this is susana. lemonis: oh, hi, susana. susana: hi. lemonis: marcus. susana: hi, marcus. nice to meet you. lemonis: how are you? nice to meet you. susana: yeah. lemonis: don't be nervous. you guys manufacture your own stuff? anna: yes. susana: yes. anna: we manufacture in our new jersey factory. sue is responsible for design, and i'm responsible for all operations and sales. lemonis: so you handle production and sales? anna: yes. i'm very capable. lemonis: that's interesting. susana: the front stuff is too emotional for me. anna: sue is the creative engine of the company. susana: yeah. anna: so we don't want to expose her to all the -- you know, all the unpleasant stuff. susana: i don't like to be in the front of things. lemonis: okay. susana: i like to be in my world working. lemonis: you're the artist. susana: yes. i just... anna: she's very -- takes everything very close to heart. and, you know, in operations, every day there is a problem. there is -- i mean, every second there is a problem. not every day -- every five minutes. lemonis: right away i

lemonis: my name is marcus lemonis, and i risk my own money to save struggling businesses. we're not gonna wake up every morning wondering if we have a job. we're gonna wake up every morning wondering how many jobs we have to do. it's not always pretty. everything's gonna change. everything. but i do it to save jobs and i do it to make money. this... let's go to work. ...is "the profit." ♪ in 2010, lifelong friends trevor jones and travis lubinsky founded flex -- a watch company with a cause. trevor: we make watches that give back. every purchase helps provide meals for children in need. lemonis: with their positive message, a reasonable price point, and bright, fun colors, the company stood out in a crowded field. travis: the watches are actually all gonna be interchangeable. it's also a great upsale opportunity. lemonis: and soon, sales were approaching the million dollar mark. travis: the components will be here in two weeks. there's half a million dollars of these watches sitting around. lemonis: but when flex started introducing new styles, customers stopped buying.

lemonis: i'm marcus. vince: you're marcus? how you doing? lemonis: i am. vince: i'm vince. lemonis: what do you do here? vince: whatever tad needs. lemonis: like, you take people out or... vince: if we have to, yeah, we'll take somebody out. nah, i'm kidding. but, like, yeah... lemonis: how's tad to work with? vince: he's tough. i mean, he likes things done a certain way. he gets crabby and stuff like that. lemonis: do you get crabby or no? vince: are you kidding me? in this business, you hate people at the end of the day. lemonis: you do. vince: it's part of the business. lemonis: how's the food? woman #3: it's really good. man #1: oh, it's really good. lemonis: flavorful?? woman #3: mm-hmm. woman #4: chicken with the pasta is really good. lemonis: pasta is good? woman #4: yeah. lemonis: food was amazing. tad: thank you. lemonis: okay? i'll see you back at the office. tad: okay, thank you. ♪ lemonis: this is it? tad: this is our place. so, that's our hot side. and this is basically our cold side. this is my station here, where i work the ovens. some days, we do about 500

grace: marcus? lemonis: yes. grace: hi, marcus. this is grace. lemonis: oh, hey, grace. how are you? grace: well, i kind of wanted to keep you in the loop of what's going on. my employment at the soup market has been terminated. he walks in and says, "you are fired for insubordination." he said, "you need to go now. you need to go now." and i refused to accept that. i said, "no, i'm not going to leave." he took out his phone, he dialed 911, and he had the police come and escort me out. lemonis: literally, the police came? grace: literally, the police came. lemonis: after all of this, now he fires her? grace: i want to give you a little bit of a back story because, unfortunately for him, he does have the eeoc hanging over him. two years ago, um, he made an advance. he had some strong feelings for me. i did not accept the advance, and that was part of the eeoc. i did file one because of the situation. lemonis: so you filed a claim with the eeoc. i knew that dave had feelings for grace, and i knew it wasn't a healthy situation, but to find out that she filed a complaint wit

skyler: hey, marcus. lemonis: how are you? and i have this relationship with t-mobile where i had a huge meeting set up, and for me to miss out on that opportunity doesn't make any sense, so if i want to really make some money, i have to figure out how to put all of this together in a very short period of time. how you guys feeling? skyler: still nervous. just before we came over here, actually, we had that conversation with matt and, like, told him our decision, that we're not going to be continuing to work with him. lemonis: oh, you did? how did that go? charlotte: yeah. it went pretty well, actually. he didn't seem that surprised, so i don't know if maybe he kind of saw it coming. lemonis: or he's playing poker. charlotte: exactly. lemonis: well, let's go sit down, and we can talk about it. what are sunshine and xavier thinking? charlotte: they want to come with us. lemonis: they do? charlotte: yeah, they want to leave the casery. lemonis: so let's talk about the deal. skyler: well, you know, we'd really like to get a coupl

lemonis: good to see you. i'm marcus. i'm blown away by the interest that we already have with the concept, but closing a deal here today will give us real momentum. we've gotten a lot of applications -- almost 800 -- since we kind of launched the concept. and so one of the prerequisites we have is that there's significant restaurant experience. do you have it? -john: sure. my wife's family has been in the restaurant catering business for almost 50 years. i have a background in design and construction. lemonis: well, clearly your background is qualified. why don't we take a look at the menu board? john: you've got five burgers. are there other things than just burgers? i know it's standard burger, but... lemonis: is there something specific that you'd like to see on the menu that you feel is missing? john: i think if you add a kids' menu, i think that would be helpful, because i've got three children. if we're gonna bring the kids for lunch or dinner, you kind of want to see it on the menu. lemonis: i wouldn't be surprise

lemonis: i'm marcus. howard: marcus, i'm howard. i'm the nice guy, usually, and this is robyn, my partner. robyn: i'm robyn. lemonis: hey, robyn, how are you? nice to meet you. robyn: nice to meet you, marcus. lemonis: so how long have you guys been in business? robyn: 20 years. lemonis: how did you guys get in business together? howard: we knew each other since high school. lemonis: okay. howard: best friends. robyn: this is my ex-husband. we have two human children, and bowery kitchen is our first child. lemonis: you guys are 50-50? robyn: yes, absolutely. lemonis: who's in charge, between the two of you? robyn: howie. howard: i would say me. robyn: only because it's just like howie maybe started the business, but i'm not allowed to touch the knife wall. howard: yeah. lemonis: this place is big. howard: yeah, we can take you around and show you. lemonis: i would love to see. how many square feet is it? robyn: 4,000 square feet. lemonis: it looks kind of junky to me. customer comes in, no directional signage. howard: "holy [bleep]

lemonis: how are you? erica: that's my husband, andre, marcus. lemonis: i'm marcus. andre: hey, marcus. lemonis: nice to meet you. andre: nice to meet you. lemonis: you here to help us? andre: yeah, sure. every once in awhile, i come and help out. erica: he's been here, like, three times. ♪ andre: she's been running the business for five years, and the profitability is close to zero. it's not ran efficiently. and the margins are slim. lemonis: are they? andre: yeah. lemonis: what are they? andre: i don't know what they are, but i know -- lemonis: so, then how can you say that they're slim? andre: well, i mean, i know that she always needs some money. lemonis: so, is that the margins that are wrong? andre: i think it's the mar-- i think she also miscalculates. i used to do this full time, so i know for a fact that -- erica: andre, you never get -- lamarinette: how many years ago? erica: part time. andre: no, i did it almost full time 'cause i worked -- lemonis: so, your calculations are off, too. lamarinette: almost full time. erica: your calculations are off! ♪ l

lemonis: my name is marcus lemonis, and i invest in small businesses. earlier, erik and i made a deal, for me to invest $300,000 for 51% of the business. which means, effective right now, i'm 100% in charge. we're gonna work on logistics. we're gonna determine if shipping fedex actually makes sense. 'cause to me, i'm not eating food out of a box. and we're gonna better understand how we market to acquire new customers, and how we market to retain the ones we have. would you say that diana's the general manager? -man #2: yes. -erik: i'm the general manager. they're gonna "yes" anything you say. mike: somebody is not here and i have a problem with something, -i go to diana. -lemonis: that's the answer. erik: no, but i'm just saying, general manager, right now, general manages everything -- kitchen, front end, back end, everyt-- it's me. period. lemonis: erik talks over everybody, and he says he does everything. but the only thing he really does is dominate everyone. just to be clear, going forward, when erik isn't here, diana is in charge of everything. w

lemonis: is ana here? woman: let me go get her. lemonis: let her know marcus is here. woman: okay. lemonis: thank you. i didn't really understand when i walked into pacific, why i was seeing residential furniture. i thought this was a hospitality business. if this is a showroom, i don't think they're shing the right stuff. ana: hi, marcus! lemonis: are you ana? ana: yes. lemonis: how are you? ana: nice to meet you. lemonis: it's really nice to meet you. ana: yes. very nice to meet you. lemonis: how long have you guys been here? ana: we've been in this location about 13 years. lemonis: wow. ana: yes. lemonis: how are you, sir? i'm marcus. how are you, sir? nice to meet you. gilbert: me too. lemonis: how long have you guys been in business? gilbert: 40 years. lemonis: 40 years? and what is your business primarily? is it hospitality? ana: mostly hospitality. we do guest room furniture, public space furniture, as well as restaurant furniture. lemonis: and how much of your business is hospitality? ana: probably like 90%. lemonis: 90%. what's the other 10%? ana: a mix of like retail, as

lemonis: barry? i'm marcus. barry: hey, marcus. barry. nice to meet you. lemonis: nice to meet you. hey, buddy. ben: hey, how are you? lemonis: i want to address the concerns that ben has about barry, his business consultant. so, i thought it would be a good idea to actually get barry and ben in the same room and find out if ben's concerns are actually as legitimate as he thinks they are. how long have you guys been working together? barry: about two years. ben is really a genius at what he does. he's really creative, so i've tried to have him bring people in sales, bring people in production, bring people in customer service, but they've been driven away either by the environment or sometimes you get upset at them. they stay two weeks, or they stay a month or whatever it is, and then they leave. i'm frustrated that i can't help more. lemonis: so were you helping him get his financials organized, as well? barry: i was helping monitoring getting the financials organized, yes. lemonis: okay. barry: they're better than they were two years ago. lemonis: oh, really? wow. barry: i put tog

lemonis: my name is marcus lemonis. on my show, "the profit," i invest my own money in all kinds of companies... everything's going to change. everything. ...and help turn their fortunes around. marijuana isn't my thing. i've never even considered investing. is the business easy for you? andrea: hell no. there's nothing easy about this industry at all. lemonis: but the market here could reach $6 billion, and that's impossible to ignore. adam: we have this opportunity to create once-in-a-lifetime, multi-generational wealth. lemonis: the risks are huge. you're in a room filled with what the federal government considers illegal. jeanette: that's what makes it more exciting. lemonis: but so are the returns. what's the end goal for you? dan: selling my company for $120 million. lemonis: i'm here to take you on a journey and show you where the profit is in pot. ♪ ♪ i'm here in desert hot springs, california. now, many of you have probably never even heard of it. it's the forgotten son, the neighbor, to palm springs, where

lemonis: i'm at 50%. nicolas: marcus. lemonis: and before you answer, just know that if you don't do a deal with me, you may not make it. nicolas: no. you want all of the accolade without doing any of the work. stephanie: nicolas. i don't want him to walk out that door because of this. has been excellent. they really appreciate the military family and it really shows. with all that usaa offers why go with anybody else? we know their rates are good, we know that they're always going to take care of us. it was an instant savings and i should have changed a long time ago. it was funny because when we would call another insurance company, hey would say "oh we can't beat usaa" we're the webber family. we're the tenney's we're the hayles, and we're usaa members for life. ♪ get your usaa auto insurance quote today. wireless network claims are america's most reliable network. the nation's largest and most reliable network. the best network is even better? best, fastest, best. enough. sprint's doing things differently. they're o

-marcus. -lemonis: hi, guys. with some major changes to the burger and the building, i feel like we're making a lot of progress. i just want to make sure that we stay that way. this looks a lot better. as you went through this process of cleaning this place, what did you learn? sammy: i think we had a good start. tranchina: yes. and we need to get back to basics, yeah. sammy: we went off track a bit, 'cause we used to stay two hours past when we were closing to make sure the floors were scrubbed down and things were put back together. -lemonis: what is that? -sammy: that's a camera. lemonis: there's one in here, too? sammy: yeah. todd: you know why? 'cause we're having people that walk out with product. lemonis: who put the cameras in originally? todd: the cameras were here from day one. fuji: there were more added cameras... -lemonis: they added more after? -fuji: ...and more and more. lemonis: and who added them? fuji: it was between covello and todd. lemonis: fuji, i have to ask you -- every time this camera t

lemonis: i'm marcus. michael: marcus, i'm mike. nice to meet you. lemonis: mike? nice to meet you. what do you do here? michael: i'm just helping my cousin rachel out. lemonis: oh, very cool. michael: just giving her some advice on some financial stuff. lemonis: how you doing, sir? i'm marcus. david: hello. nice to meet you. lemonis: nice to meet you. what do you do here? david: i handle the sales and marketing for the company. lemonis: okay. how many different varieties are there? david: we've got nine traditional varieties and five gluten-free, vegan varieties. lemonis: okay. rachel: hi. lemonis: how are you? i'm marcus. rachel: good! i'm so happy to see you. lemonis: nice to meet you. now, is this the assortment? rachel: yes. our top seller is chocolate chip. have you tried the cookies? lemonis: i haven't. rachel: oh. lemonis: i love that they're crunchy. rachel: yeah, it's a crunchy -- so it's a six-month shelf life. lemonis: okay. rachel: but this is our snickerdoodle. lemonis: that one's good. rachel: yeah. do you like double chocolate? do you like peppermint? lemonis: yes. â

lemonis: is ana here? woman: let me go get her. lemonis: let her know marcus is here. woman: okay. lemonis: thank you. i didn't really understand when i walked into pacific, why i was seeing residential furniture. i thought this was a hospitality business. if this is a showroom, i don't think they're showing the right stuff. ana: hi, marcus! lemonis: are you ana? ana: yes. lemonis: how are you? ana: nice to meet you. lemonis: it's really nice to meet you. ana: yes. very nice to meet you. lemonis: how long have you guys been here? ana: we've been in this location about 13 years. lemonis: wow. ana: yes. lemonis: how are you, sir? i'm marcus. how are you, sir? nice to meet you. gilbert: me too. lemonis: how long have you guys been in business? gilbert: 40 years. lemonis: 40 years? and what is your business primarily? is it hospitality? ana: mostly hospitality. we do guest room furniture, public space furniture, as well as restaurant furniture. lemonis: and how much of your business is hospitality? ana: probably like 90%. lemonis: 90%. what's the other 10%? ana: a mix of like retail, a

lemonis: hi, michael. marcus. michael: hey, marcus. lemonis: we're a week away from bronner bros., and i've gotten an e-mail that is quite concerning. so i wanted to give michael a call and find out what the heck's going on. the e-mail that i'm reading says that you specifically are making changes to the package that is slowing the process down. michael: we have to have the back of the container correct. lemonis: michael, i cannot believe that this product is not ready yet. i cannot believe it. it's got to be ready by sunday. i asked michael to make sure that the bottles were done and ready and produced for bronner. but now i'm hearing that he's making changes to them, slowing down the process and putting the process at risk. and this is a good example of him not being focused on one task. this is a big deal. it's a big deal for you. it's a big deal for me. you're confident that this stuff will be done for the event? michael: oh, yeah. i'm very confident it will be done for the event. lemonis: okay, buddy. i'm looking forward to seeing

lemonis: i'm marcus. caity: thanks for coming. lemonis: so you're really the person that runs this business? caity: yes. lemonis: okay. caity: but with the help of an amazing team. lemonis: do you guys sell online? jessica: we do. lemonis: how much does the web do? caity: it varies. we're really trying to increase web sales, but right now, year to date, our average is about $2,700 a week, and our goal is more like $5,000 a week. lemonis: oh! jessica: speak of the devil. monica: you guys, i am so sorry. hi. lemonis: how are you? monica: you're really cute. lemonis: nice -- thank you. but you're really late. monica: i said i was sorry. lemonis: i'm kidding. jessica: [ laughs ] lemonis: talk to me about the store. what are you thinking about? monica: this store and the website are both extensions of my home. lemonis: everybody said you don't spend much time here. monica: i don't. lemonis: why? monica: because my job and my kids are in los angeles. lemonis: makes sense. hello, ladies. welcome to monica potter. monica: hi. lemonis: com

-lemonis: well, sam. -sam: well, marcus. i know that we see things through our own lens, -so you'll have to excuse me. -lemonis: i don't have a lens. i just see things through what actually happened. sam: now, no one's perfect, but i try really hard to make sure that when i get up in the morning, i am the type of person that makes the world a better place. and that is a decision i make. now that doesn't make me perfect. lemonis: i totally get it. sam: i have tried to be honest and i have tried to be forthright -- lemonis: you haven't been honest at all. sam: do you know what? we're gonna be honest. lemonis: good. it's about time. sam: i didn't think we were a good fit for you. i wanted you to come here and help max. thank you for helping with that. you applied to the show for max to solve max's problem. -sam: i did, didn't i. -lemonis: and you took my money. -sam: and i wanted it -- -lemonis: and you took my money. sam: that is moot in this instance. lemonis: yes or no. ♪ owe hail from the battlefields to the badlands. fro

lemonis: you need to cut the... my name is marcus lemonis. and i risk my own money to save struggling businesses. we're not gonna wake up every morning wondering if we have a job. we're gonna wake up every morning wondering how many jobs we have to do. it's not always pretty. everything's gonna change. everything. but i do it to save jobs, and i do it to make money. this... let's go to work. ...is "the profit." ♪ in 2008, california native max kater founded murchison-hume, a maker of nontoxic cleaning products. max: this is an all-purpose plant-based cleaner. lemonis: a former fashion editor, max was living in australia when her son became allergic to ordinary cleaning products. max: i just needed something that i could clean the house with that looked good, that smelled great, that i could trust. lemonis: she saw the need for products without harsh chemicals. murchison-hume was born. max: can you send me the new images that i did? taylor: yeah, that you shot over the weekend? max: yeah. lemonis: the business grew fast. and as revenue appro

my name is marcus lemonis, and i fix failing businesses. if you don't like money, don't follow my advice. i make the tough decisions. we're closing the store. we're done. i'm not talking to you about it anymore. i back them up, spending my own money. it's not always pretty... man: perfect flavor. lemonis: ...but this is business. you got to trust the process. i do it to save jobs, and i do it to make money. thanks for your business. this is "the profit." things move slowly in the small town of latta, south carolina. but when shuler's bar-b-que opens its doors, people near and far come rushing in with some traveling hundreds of miles to eat their legendary barbecue. lynn: hi. how are y'all? welcome to shuler's. lemonis: it's an all-you-can-eat barbecue buffet, and their speciality is pulled pork and ribs. their biscuits are always one of the biggest draws. woman: excellent barbecue, some of the best i have ever had. norton: thank you, ma'am. lemonis: married couple lynn and norton hughes struggled to have a family until late in life. they we

lemonis: good luck. susana: thank you, marcus. lemonis: i'll see you tomorrow. susana: okay. "... mary ellen: that's pretty. i like that. lemonis: ...a family has sunk their life savings into their swimwear company... i leave here inspired by your story. ...only to find themselves out to sea. i mean, you guys are, essentially, out of business right now. that's a lot of pressure on you. there's no clear leader... charlie: i've kind of run the show. -mary lou: no. -mary ellen: [ scoffs ] lemonis: ...no design process in place... charlie: i just don't have the time. chuck: no, you did. you did. you absolutely did. lemonis: ...and now, there's no money left either. mary ellen: they have put their finances into running this company. i don't want to see you guys lose everything. mary lou: i don't want you to worry about me. lemonis: if i can't help them swim with style, it won't be long before they go under. -mary lou: i'm afraid. -lemonis: listen, listen. listen, come on. -mary lou: i'm afraid. lemonis: my name is marcus lemonis, and i risk my own money to save struggling businesses. w

lemonis: i'm marcus. lisa: how are you doing? lemonis: nice to meet you. tell me what's going on here. cory: okay, so today we actually have a pop-up shop and customers come, they get a cookie. they sit down and wait for their car. lemonis: are we generating revenue? or are you giving them away? cory: the company buys them and then we give them. lemonis: very smart. whose idea was that? cory: both of our ideas. lemonis: okay. now more importantly, i love cookies. cory: so you got to try them. lemonis: so i'm a really tough judge, though. cory: okay. okay. i got you. lemonis: okay. cory: okay, this is the chocolate chip. they're all natural, and they have no preservatives added. lemonis: the chocolate chip was amazing. cory: thank you. second, this is a double dark. this is like the brownie. nice and soft in the middle. lemonis: it's delicious. cory: and sugar cookies. lemonis: is there orange in this cookie? orange peel? cory: it's a secret recipe. lemonis: okay. let me just tell you right now. lisa: oh, no. lemonis: if we do a deal, i'm gonna need to know

my name is marcus lemonis, and some of you have seen me around. and i'm here to help fix this business, so people don't lose their job. there are 32 employees relying on this business for their livelihood. and ever since jacob's passing, they're starving for leadership. for the next week, i'm in charge. so what we're gonna do is we're gonna make some massive changes, and, at the end of this week, we're gonna have a grand reopening. we're gonna let our customers tell us if we've gotten it right. i need to get rid of excess inventory, make time-saving changes, and i need to organize what's left. in order for that to happen, i need to put in the right system, like a bar-coding system. this building looks terrible. maarse has a viable product here, but, in order to make it good, we need to display it to the customers in a way that's appealing. they need to see it, and it needs to be presented in a less-cluttered, less-disorganized manner. the entire store needs to be re-merchandised. we're gonna become profitable together. so, marina, you have somethi

lemonis. -how you doing? marcus. derek stevens owns the d, one of eight casinos on fremont street that offer a little less glitz and apparently a lot more for your buck. this place is way different than i thought it was gonna be. -really? -it's got good energy. -it's packed. -yeah. -is it always this packed? -yeah, pretty much. i mean, here's a great stat for you. 43 million people visit las vegas. 24 million people visit the fremont street experience. this is definitely a destination spot. ♪ one reason why downtown is so popular? its mix of the old and the new. at the d, there are go-go dancers who also are licensed to deal cards... bartenders who also entertain... i think it's the longest bar west of the mississippi. -if you add 10 more feet -- -believe me. every linear foot means something. ...and a casino that spans two floors. downstairs is fast-paced, filled with energy... while upstairs is a little more chill, a throwback to the casinos that once made downtown famous. it feels different here. it feels old-sc

lemonis: hey, how are you? lemonis: pretty good. how are you? lemonis: i'm good. i'm marcus. ethan: yeah, welcome. nice to see you. lemonis: what is your name? ethan: i'm ethan. lemonis: ethan, nice to meet you. this is cool. ethan: yeah. lemonis: so, smithfly, tell me a little bit about the company. are you a fly fisherman? ethan: oh, yeah. and i was just frustrated with what was on the market at the time. i started doing some of my own design work. so, this was the core product line, which is based on kind of the military concept of modular packs and bags. like, this is molle webbing, which stands for modular lightweight, load-bearing equipment. you can mount multiple pouches, too. i sort of introduced it to the fly fishing side of things. so, like, i brought it to them. lemonis: so, what is this bag used for? ethan: uh, so, it holds tippets, spools, and like, fly boxes and kind of everything you need to be on the water to fish. lemonis: this is for fly fishing. ethan: mm-hmm. yep. lemonis: and are these straps right here? ethan: those are for, like, a belt. but the cool pa

. >> my name is marcus lemonis, and i fix failing businesses. 2.5 million people visit key west a year, and you only sell 40,000 pies. i make tough decisions. we're closing the store. we're done. i'm not talking about it anymore. and i back them up with my own cash. >> check that out. >> it's not always pretty... >> tired of this bull[bleep]. >> but this is business. >> we're gonna have a battle on this one. >> i do it to save jobs... i got to get some stuff done and you're gonna be our leader here. and i do it to make money. this the profit. [theme music] ♪ u.s. key lime pie company is a pie maker located in beautiful and sunny key west, florida. jim brush... >> jeff! >> and his girlfriend, alison sloat, bought the company, recipes and all, over ten years ago for just $1,200, and have grown the business from selling pies on the side of the road to having their key lime pie named the nation's best pie by the american pie counsel. even though they generate $1.4 million in sales, they have yet to turn a profit. >> we really are a victim of our own success right now. damn it, i'm tired

>> my name is marcus lemonis, and i fix failing businesses. i don't know how you run your business this way. i make tough decisions. i can tell you for damn sure, you're replaceable. and i back them up with my own cash. there's your check. it's not always pretty. everybody's working hard, not just you. but this is business. >> i was just gonna try to stop you in your tracks. >> you'll never to stop me in my tracks. i do it to save jobs, and i do it to make money. >> ching-ching. >> this is the profit. [upbeat music] ♪ worldwide trailers designs, builds, and sells concession trailers, mostly to food vendors. tom etheridge and nancy pappas started the company in 2001, and took it from a backyard start-up to a multimillion dollar business. >> you got 50%. i got 50%. >> tom and nancy were a couple, and although their relationship came to an abrupt end three years ago, they have continued to work together. >> working with nancy is difficult. nance, you never agree with anything i say anyway, so what's the point? >> i not only run the company, but