daniel patrick moynihan used to call semantic infiltration. it wasn't his term. he got it from a sociologist in the 1970s. but it's a brilliant notion. the notion is if you use -- if we can get them to use our language, we have won half of the battle of the presentation. >> okay. >> and so an example for me of semantic infiltration, which is driving me crazy is a couple of words that i am going to say and really don't want to say in the next few minutes, and those words are proud boys, which i do not want to say. >> ah. >> and oath keepers, which i do not want to say, because i think both of those are cases of semantic infiltration. those boys have nothing to be proud of. but that's what they're called in their subpoenas. and the oath keepers don't believe in oaths that matter. and so i'm trying to find language for them that isn't what they want, that isn't the title they want. >> i will say that with both of those groups, particularly the proud boys, but also a little bit with the oath keepers, i have always found them to be inadvertently fu