fiction and science fiction. finally, to my left, keith ogorek. keith, welcome. keep the senior vice president of marketing for the indianapolis based office solutions, which penguin acquired in july 2012. asa so publishing imprints include offer has universe, trafford and asked leapers. the company has strategic alliances such as thomas nelson is zero so publishing imprints in the uk's main, australia, new zealand and singapore. a well-qualified panel to talk about this issue. i want to start with james mcquivey and the base eager to book publishers today is disrupt thyself. >> absolutely. in fact come he opened the session asking whether or not it was the the disrupt or a defender of publishing. i would contest the idea that it's either/or. disruption is the best defense for publishing and self-publishing is turning out to be a potential bone for