1 00:00:05,26 --> 00:00:09,14 Hello and welcome to in your business the program that focuses on entrepreneurship 2 00:00:09,15 --> 00:00:13,02 in small and family businesses in our local area My name's Kerry white I'm the 3 00:00:13,03 --> 00:00:17,55 director of the Center for Entrepreneurship here at West Liberty University and our 4 00:00:17,56 --> 00:00:21,13 guest today is not only an entrepreneur but he's also going to share with us 5 00:00:21,14 --> 00:00:25,96 a lot of information about small businesses that have been popping up in Wheeling 6 00:00:26,18 --> 00:00:31,48 he is the publisher of in Wheeling magazine and his name is David Allen or David 7 00:00:31,49 --> 00:00:36,06 thanks for being here for having me this is going to be so exciting not only do you 8 00:00:36,07 --> 00:00:39,30 have your story about being an entrepreneur but you've got stories of all kinds of 9 00:00:39,31 --> 00:00:44,42 other people who are entrepreneurs as well tell us before we get into this edition 10 00:00:44,43 --> 00:00:48,96 tell us about your background how did you start in Wheeling magazine Well my 11 00:00:48,97 --> 00:00:52,90 background before in Wheeling magazine was that I worked at Duquesne University out 12 00:00:52,91 --> 00:00:54,49 of the Graduate School of Business as 13 00:00:54,50 --> 00:01:01,04 a business consultant so I did that for years and it just became time to 14 00:01:01,88 --> 00:01:07,12 stop teaching everyone else how to do it and do it myself so there was an 15 00:01:07,13 --> 00:01:12,17 opportunity myself and Dominic surrounding my business partner looked at the 16 00:01:12,18 --> 00:01:15,91 wheeling market because he lives in Wheeling and there were no magazines there were 17 00:01:15,92 --> 00:01:20,89 you from Wheeling original now oh Pittsburgh Dominick's family's in Pittsburgh and 18 00:01:20,90 --> 00:01:22,42 his a business and wheeling So 19 00:01:22,46 --> 00:01:29,31 a lot of connections Yeah so anyway the. It became very clear that many cities the 20 00:01:29,32 --> 00:01:31,60 size of wheeling have a magazine 21 00:01:31,85 --> 00:01:35,36 a nice magazine like this is we have perfect binding and it's got 22 00:01:35,37 --> 00:01:39,10 a gloss cover right and there you to fall there around the round and they've been 23 00:01:39,11 --> 00:01:39,54 around for 24 00:01:39,55 --> 00:01:42,28 a while and they've been profitable wheeling didn't have only said you know what 25 00:01:42,29 --> 00:01:45,91 let's look into this and see if there's an opportunity to start 26 00:01:45,92 --> 00:01:52,74 a business it's about looking for served opportunity right so no one 27 00:01:52,75 --> 00:01:56,94 else was doing it we said let's give it a shot so we put together 28 00:01:56,98 --> 00:02:01,90 a mock up of the magazine we got hired a couple writers we hired had 29 00:02:01,91 --> 00:02:07,28 a photographer do a photo shoot for us and. We put it together we put together 30 00:02:07,29 --> 00:02:12,36 a media kit which is the device or the piece of paper or P.D.F. 31 00:02:12,37 --> 00:02:16,51 Whatever you want to use today that used to communicate your rates and sizes and 32 00:02:16,52 --> 00:02:19,41 what you charge and so on and we hired 33 00:02:19,42 --> 00:02:24,34 a sales person and she went out and see sold sixteen thousand dollars worth of ads 34 00:02:24,35 --> 00:02:28,03 in three weeks and how long ago was that when did you start the one that was eight 35 00:02:28,04 --> 00:02:31,87 years ago Wow So after she did that we said look this is 36 00:02:31,88 --> 00:02:37,33 a not this is good this market is telling us that they like this and that they want 37 00:02:37,37 --> 00:02:43,44 a magazine of this type so we said OK let's go ahead book's publisher first issue 38 00:02:43,45 --> 00:02:43,87 and within 39 00:02:43,88 --> 00:02:49,72 a few issues we had recovered all of the money that we had invested in start up 40 00:02:49,76 --> 00:02:56,24 through selling advertising or selling advertising subscriptions grew retail 41 00:02:56,25 --> 00:03:01,68 sales all grew so we we were we said this is great we're going to keep doing this 42 00:03:01,69 --> 00:03:07,75 and that was eight years ago still going it's very mature now. There are some 43 00:03:07,76 --> 00:03:09,50 spaces for advertising we don't have 44 00:03:09,51 --> 00:03:13,79 a whole lot but as someone just drops out we bring in it went in but it's now 45 00:03:13,80 --> 00:03:19,36 a mature product so was your background in business or was it in publishing or what 46 00:03:19,37 --> 00:03:22,26 was your my background was not in publishing at all this was 47 00:03:22,27 --> 00:03:26,09 a new venture for you totally new but it was in business I've worked with hundreds 48 00:03:26,10 --> 00:03:30,84 and hundreds of businesses to help them develop plans to grow we're here we want to 49 00:03:30,85 --> 00:03:37,31 go there how do we do it of also my master's degree is in. Technology 50 00:03:37,32 --> 00:03:40,58 marketing alone and that's about taking a new idea or 51 00:03:40,59 --> 00:03:45,72 a new business and bringing it bring it to market so if I can't figure out how to 52 00:03:45,73 --> 00:03:46,08 start 53 00:03:46,09 --> 00:03:52,31 a magazine with all this expensive education for my first. Grade and I go I need 54 00:03:52,61 --> 00:03:56,82 you yeah I should be able to do it so and we did myself and Dominic's around and we 55 00:03:56,83 --> 00:04:01,68 both have expensive education that we're so we did this we put this together and 56 00:04:01,69 --> 00:04:06,77 it's been very successful How do your content for each edition. We brainstorm 57 00:04:07,05 --> 00:04:13,45 overall content so we're looking at. A big large broad 58 00:04:13,46 --> 00:04:20,23 subject so for instance we can do we could do one on on farm or farm to table and 59 00:04:20,24 --> 00:04:20,78 we did do 60 00:04:20,79 --> 00:04:26,84 a whole issue on that we could do one on. Immigrants the people that make up the 61 00:04:26,85 --> 00:04:33,61 city and we did one on that. We have one coming up soon on we'll it's 62 00:04:33,62 --> 00:04:38,20 called wheeling outdoors it's about all the outdoor activities so each issue has 63 00:04:38,21 --> 00:04:41,14 a theme and we brainstorm these themes and we put 64 00:04:41,15 --> 00:04:46,25 a list of them and we kind of work through them so and we look at the order we want 65 00:04:46,26 --> 00:04:52,12 to have we're taking people on a ride. So each magazine takes people on 66 00:04:52,13 --> 00:04:53,96 a ride but then we take people on 67 00:04:53,97 --> 00:04:58,24 a ride from issue to issue there are some issues that are more serious there are 68 00:04:58,25 --> 00:05:02,97 some issues that are more fun so we take people up we bring them down we you know 69 00:05:02,98 --> 00:05:03,92 we're taking people on 70 00:05:03,93 --> 00:05:10,92 a ride as we go so we create those larger topics and then we sit down OK 71 00:05:10,93 --> 00:05:15,55 it's time to do the the issue on this we did 72 00:05:15,56 --> 00:05:20,76 a baby issue and I do that we now let's sit down and think about all the articles 73 00:05:20,77 --> 00:05:26,57 and everything related to Wheeling and babies. Yeah so there and then we put 74 00:05:26,58 --> 00:05:31,17 together the list of articles and we hire writers and we brainstorm we talk to 75 00:05:31,18 --> 00:05:35,70 people and we find all these wonderful things just start flowing in and it all 76 00:05:35,71 --> 00:05:37,44 comes together and so you have 77 00:05:37,45 --> 00:05:41,19 a theme now how frequently do you publish is it four times a year four times 78 00:05:41,20 --> 00:05:47,71 a year we are quarterly and we find that's enough because about two weeks before 79 00:05:47,75 --> 00:05:51,88 the next issue is coming out we start getting calls when's the next issue coming. 80 00:05:53,04 --> 00:05:58,11 Before we are waiting for they're ready for it if it seems to be about the right 81 00:05:58,12 --> 00:06:03,66 size we do sixty eight sixty four pages plus the covers it's enough content that 82 00:06:03,67 --> 00:06:07,46 people can consume it they can read it at their leisure enjoy it at their leisure 83 00:06:07,47 --> 00:06:11,95 throughout the quarter I think if you go monthly how many times have we had 84 00:06:11,96 --> 00:06:16,56 a monthly magazine sit on the counter and then back up that yes and then they went 85 00:06:16,60 --> 00:06:20,63 in and we haven't even read it so quarterly seems to be very good I think you're 86 00:06:20,64 --> 00:06:24,56 absolutely right and I read it all the time I love and really magazine How do you 87 00:06:24,90 --> 00:06:29,74 find your writers and photographers it's all word of mouth is that right sure arf 88 00:06:29,78 --> 00:06:35,57 our main photographer is Mark Campbell with prestige photography and we had works 89 00:06:35,58 --> 00:06:39,51 on trade he takes an ad in our magazine and it's done with 90 00:06:39,52 --> 00:06:46,32 a trade arrangement where he does the photographs we give him an ad and then. Jim 91 00:06:46,33 --> 00:06:51,34 Wright he also is another photographer he doesn't. Only wedding photography but he 92 00:06:51,35 --> 00:06:54,69 also has done some features for us he has an ad and we do 93 00:06:54,70 --> 00:07:00,34 a little trade with him too so. And then also just by word of mouth someone's 94 00:07:00,35 --> 00:07:04,43 a photographer they have the right equipment and so on then we say OK they will try 95 00:07:04,44 --> 00:07:04,71 it to get 96 00:07:04,72 --> 00:07:10,09 a little variety sure and do you ever get article submitted that you think maybe 97 00:07:10,10 --> 00:07:14,47 doesn't quite fit within wheeling we don't take articles nations we get that 98 00:07:14,48 --> 00:07:16,28 question all the time will say I'm 99 00:07:16,56 --> 00:07:21,86 a writer I want and the reason we don't take them is. Because of what I just 100 00:07:21,87 --> 00:07:24,32 explained each issue has 101 00:07:24,52 --> 00:07:29,56 a theme and we determine what articles are going to be in that scene and how it's 102 00:07:29,57 --> 00:07:34,13 all going to come together so we can't just take this article or that article and 103 00:07:34,14 --> 00:07:38,31 just plop and then they're right because we're taking you want to ride and if it's 104 00:07:38,32 --> 00:07:44,19 not part of the ride it's not going in and you do your ads kind of center around 105 00:07:44,20 --> 00:07:50,02 the theme for the that edition as well absolutely we having advertisers who want to 106 00:07:50,03 --> 00:07:54,90 know the theme of the issue and then they participate in the scene by adjusting 107 00:07:54,91 --> 00:08:00,29 their ad to go along with the theme of the issue also it's something that relates 108 00:08:00,30 --> 00:08:02,32 to their business too but they the O.C. 109 00:08:02,33 --> 00:08:06,31 That frequently the diocese die does he's willing Charleston they adjust their ads 110 00:08:06,32 --> 00:08:10,10 for every issue the number of other ones if you look through you'll see them by 111 00:08:10,11 --> 00:08:13,94 theme I noticed that too I think it was higher education or something I noticed 112 00:08:13,95 --> 00:08:17,51 that the the ads were very much centered around it's what I thought was wonderful 113 00:08:17,52 --> 00:08:21,53 because people are going to pick up that edition because of what you have on the 114 00:08:21,54 --> 00:08:24,55 cover and then they're going to see all of the advertising that pertains to that 115 00:08:24,59 --> 00:08:31,44 right and when you get advertisers participating in your content by modifying their 116 00:08:31,45 --> 00:08:35,73 ad to match what you're doing it just shows that these people are very engaged with 117 00:08:35,74 --> 00:08:40,78 you they're partners with you right right now when you put this all together to 118 00:08:40,79 --> 00:08:40,87 have 119 00:08:40,88 --> 00:08:46,28 a physical location where in Wheeling is located or do you have people kind of working 120 00:08:46,29 --> 00:08:48,93 from home you know both so they do have 121 00:08:48,94 --> 00:08:54,66 a physical location we have an office right above good mansion wines so we have one 122 00:08:54,67 --> 00:09:00,30 room in there and Laura Carroll is our office manager her husband teaches at 123 00:09:00,94 --> 00:09:06,97 Wheeling Jesuit and I think she's a transplant into the city so yeah we have 124 00:09:06,98 --> 00:09:11,23 a we have an office there we have magazines we have our storage and all that sort 125 00:09:11,24 --> 00:09:15,62 of stuff well that's And then how does that now the the operation of putting 126 00:09:15,63 --> 00:09:16,07 together 127 00:09:16,08 --> 00:09:20,88 a magazine I'm not familiar with that So how does that all come. Together to look 128 00:09:20,89 --> 00:09:23,48 the way it looks it's it's actually 129 00:09:23,49 --> 00:09:30,09 a pretty simple process well least in my eight years. What happens is 130 00:09:30,14 --> 00:09:32,20 we determine content we have 131 00:09:32,21 --> 00:09:36,89 a spreadsheet that has the content and we know the number of pages in the magazine 132 00:09:37,05 --> 00:09:41,49 and we know how much each article is we're going to dedicate to each one of the 133 00:09:41,50 --> 00:09:45,77 article so we have that spreadsheet then we have excuse or we have 134 00:09:45,78 --> 00:09:52,28 a. Content coordinator Kelly Swan And she gets on the phone and she how she says OK 135 00:09:52,29 --> 00:09:57,21 let's have this article written by this person we have five or six people that we 136 00:09:57,22 --> 00:10:01,12 call to write just do freelance writing and we assign them 137 00:10:01,13 --> 00:10:05,71 a subject matter the people or the photographs of the images we determine what 138 00:10:05,72 --> 00:10:11,88 images are going to go with each set of text then we decide which photographer is 139 00:10:11,89 --> 00:10:16,07 going to go out and get those images so ultimately we have a writer who sends us 140 00:10:16,08 --> 00:10:17,82 a Microsoft Word file we have 141 00:10:17,83 --> 00:10:23,85 a photographer that sends us photographs all that is put up onto Dropbox we use the 142 00:10:23,86 --> 00:10:25,47 technologies and then we have 143 00:10:25,48 --> 00:10:32,23 a graphic designer in Berkeley California who used to work for Vanity Fair Wow And 144 00:10:32,24 --> 00:10:38,66 he downloads all of that does the layout and then that is uploaded to 145 00:10:38,89 --> 00:10:42,82 Freeport press and Freeport Ohio where they have 146 00:10:42,83 --> 00:10:47,94 a tool where we all can edit it online together so everyone who's working on it has 147 00:10:47,95 --> 00:10:52,83 access to the editing and once we have it all looking the way we want to look we 148 00:10:52,84 --> 00:10:57,69 push basically send or approve and then Freeport press produces 149 00:10:57,70 --> 00:11:00,11 a magazines and they show up on a truck about 150 00:11:00,12 --> 00:11:05,24 a week later oh wow and then you distribute them distributed the first distribution 151 00:11:05,25 --> 00:11:11,35 goes to all the advertisers and the then the second distribution which within 152 00:11:11,55 --> 00:11:17,67 advertisers and retailers get it first the second distribution is two 153 00:11:18,50 --> 00:11:22,61 two waiting rooms and we do that late in the quarter so after everyone's had 154 00:11:22,62 --> 00:11:28,56 a chance to buy it because we are business we're making money so. They then at the 155 00:11:28,57 --> 00:11:32,70 end of the quarter whatever's left goes to all these waiting rooms and wheeling 156 00:11:32,71 --> 00:11:34,07 hospital over V.M.C. 157 00:11:34,08 --> 00:11:38,82 And around the city we found that's very very effective because people will pick up 158 00:11:38,83 --> 00:11:42,27 the magazines they take them with them because they don't have 159 00:11:42,31 --> 00:11:46,74 a address label on the backs as long as there's no address label on the back. 160 00:11:46,88 --> 00:11:52,67 They'll take them out or so will go back the next quarter and they are all gone but 161 00:11:52,68 --> 00:11:58,04 what we get out of that is subscriptions so we're giving away these magazines these 162 00:11:58,05 --> 00:11:59,98 are people who are periodical in 163 00:11:59,99 --> 00:12:04,33 a hospital waiting room they're not going to rely on as their source to see and 164 00:12:04,34 --> 00:12:08,89 willing magazines so they're periodical even though they say I really like this is 165 00:12:08,90 --> 00:12:11,34 kept me entertained maybe I'm from 166 00:12:11,35 --> 00:12:15,73 a little bit outside wheeling it's connected me to the city I want to subscription 167 00:12:15,85 --> 00:12:19,81 Yeah that's great we get lots of subscriptions from that distribution but that's 168 00:12:20,15 --> 00:12:25,39 that's how close and then we start over again every quarter for yes right well I'm 169 00:12:25,40 --> 00:12:27,89 really excited about this latest edition and we're going to take 170 00:12:27,90 --> 00:12:31,15 a real quick break and when we come back I want to hear all about these new 171 00:12:31,16 --> 00:12:38,16 businesses. Hello and welcome back to in your 172 00:12:38,17 --> 00:12:42,91 business today we're speaking with David Allen who is the publisher of N wheeling 173 00:12:42,92 --> 00:12:47,34 magazine and David before the break we were talking about the latest edition tell 174 00:12:47,35 --> 00:12:51,76 us all about it and I'm really really excited for it the latest edition is called 175 00:12:51,84 --> 00:12:57,16 two six zero zero three because we are one of the few cities that happens to have 176 00:12:57,39 --> 00:13:02,27 one zip code for the entire site you know that. We're going to call two six 177 00:13:02,28 --> 00:13:09,12 o three and it says on the on the front page wheeling is in again and it's 178 00:13:09,13 --> 00:13:15,04 very significant that we actually. In wheeling magazine finally felt that we're 179 00:13:15,04 --> 00:13:21,41 ready to make that statement that wheeling is in again. Because for 180 00:13:22,02 --> 00:13:22,70 cities have 181 00:13:22,71 --> 00:13:27,08 a false starts wheeling has has had false starts in the past where people said yes 182 00:13:27,09 --> 00:13:33,11 everything's changing and I think it's right. We've looked at it and when you look 183 00:13:33,12 --> 00:13:33,18 at 184 00:13:33,19 --> 00:13:37,13 a city there are certain things that come about to say you know what this is really 185 00:13:37,14 --> 00:13:42,49 happening so we started digging into that the first main feature article is about 186 00:13:42,50 --> 00:13:46,79 new businesses opening up and you know they would love it and there's 187 00:13:46,83 --> 00:13:50,35 a lot of them there were we were speaking earlier and you're showing me and you 188 00:13:50,36 --> 00:13:53,48 know I really tried to keep my finger on the pulse of this and there was still the 189 00:13:53,49 --> 00:13:58,12 ones in there that I didn't know about and I love that and that we featured both 190 00:13:58,50 --> 00:14:00,67 existing businesses that have been around for 191 00:14:00,68 --> 00:14:04,29 a while but have grown significantly and made 192 00:14:04,33 --> 00:14:09,36 a lot of growth investments and then we've also featured businesses that have that 193 00:14:09,37 --> 00:14:13,73 are that are new that are starting up and out I'll tell you Kerry the the thing 194 00:14:13,74 --> 00:14:17,23 that I look at as a former manufacturing consultant 195 00:14:17,24 --> 00:14:21,93 a former business consultant is the business being serious are they actually making 196 00:14:21,94 --> 00:14:25,65 the investments in a business that looks like and acts like 197 00:14:25,70 --> 00:14:32,32 a national competitor and frequently you look at businesses starting in the past 198 00:14:32,33 --> 00:14:36,50 and they didn't right they weren't matching ours they had no advertising budget 199 00:14:37,17 --> 00:14:42,01 interior of their stores or facilities we're not we're not I'm not going to say 200 00:14:42,02 --> 00:14:47,05 upscale but they were not matching the things that are done and successfully in 201 00:14:47,06 --> 00:14:52,22 larger cities sure but now when you look at these businesses that we've featured 202 00:14:52,27 --> 00:14:56,47 plus ones that we have not featured because there are so many they're doing it 203 00:14:56,48 --> 00:15:00,46 right they have advertising budgets they have beautiful interiors they're spending 204 00:15:00,47 --> 00:15:05,94 money they're hiring quality trained employees so when you see that going on within 205 00:15:06,00 --> 00:15:10,24 within these businesses you know things have changed and also further on in the 206 00:15:10,25 --> 00:15:14,75 magazine we have an article about Italian manufacturers two companies two 207 00:15:14,76 --> 00:15:20,07 international companies have set up facilities in Wheeling so that when you see in 208 00:15:20,08 --> 00:15:26,36 a. National Investment and then Spelman Thomason battle is a regional law firm 209 00:15:26,67 --> 00:15:33,59 a large regional offer they bought expanded and grew and Loftus in Wheeling So 210 00:15:33,60 --> 00:15:38,97 again we had people from the outside coming in and spending money here to grow that 211 00:15:38,98 --> 00:15:43,38 means things are moving wheeling is in again so what was the tipping point that 212 00:15:43,39 --> 00:15:47,45 made you say out of all of these these things that kind of lead to the what was the 213 00:15:47,46 --> 00:15:52,19 tipping point that you finally said were there we need to focus on this I think the 214 00:15:52,20 --> 00:15:57,95 tipping point was just simply hearing about so many new businesses opening up and 215 00:15:57,96 --> 00:16:02,60 then going in visiting them and saying wow this these people are doing it right 216 00:16:03,40 --> 00:16:09,37 what do you think is happening now I think that oil and gas is part of it I think 217 00:16:09,41 --> 00:16:10,93 that momentum is 218 00:16:10,94 --> 00:16:17,36 a big part of it and when you start hearing about one being successful it energizes 219 00:16:17,43 --> 00:16:23,57 another so it's and that's one of the things we do is we try over and over through 220 00:16:23,58 --> 00:16:27,42 all of our issues we keep trying to feature what is extraordinary what is growing 221 00:16:27,65 --> 00:16:31,63 about wheeling This is the issue that pulls it all together but we've do that all 222 00:16:31,64 --> 00:16:36,15 the time we feature people voted and the idea is the past said information on and 223 00:16:36,16 --> 00:16:41,20 to energize others to do the same thing yeah so what was that can you tell us 224 00:16:41,21 --> 00:16:44,71 a little bit about some of the businesses that are featured in here sure you know 225 00:16:44,72 --> 00:16:49,73 there's so many of them sure there's Well here's the Kinley Carter wealth services 226 00:16:49,86 --> 00:16:50,62 they've been around for 227 00:16:50,63 --> 00:16:54,78 a long time but they've had an enormous growth spurt and they have offices multiple 228 00:16:54,79 --> 00:16:59,34 offices outside of wheeling but wheeling is the base and that growth there's been 229 00:16:59,35 --> 00:17:04,04 great growth recently and they're investing money in their local offices investing 230 00:17:04,05 --> 00:17:10,79 money in their offices outside of Wheeling. Than we have grow Heigho Valley it's 231 00:17:10,80 --> 00:17:15,47 this the farmer's market network that has expanded enormous I love that they're 232 00:17:15,48 --> 00:17:20,90 doing that right in the city you know he's moving want it there in. Listed and 233 00:17:20,91 --> 00:17:25,16 they're doing it right they have good vendors they have an advertising budget 234 00:17:25,58 --> 00:17:29,85 they're doing it right cow crew through fin and she metal this is an old wheeling 235 00:17:29,86 --> 00:17:30,89 company that's been around for 236 00:17:30,90 --> 00:17:35,49 a long time that has been enormously resurrected and is just doing 237 00:17:35,50 --> 00:17:39,91 a fantastic job to renovate and renovating buildings they have offices near 238 00:17:40,05 --> 00:17:41,11 Washington D.C. 239 00:17:41,26 --> 00:17:45,14 They could have chosen to go there but they didn't they chose the say in Wheeling 240 00:17:45,15 --> 00:17:49,29 and to renovate and to add on to their their their current facilities and their 241 00:17:49,30 --> 00:17:55,77 current employees. Alpha not the restaurant that all but right this is 242 00:17:55,81 --> 00:17:58,87 Alpha the clothing store there is 243 00:17:58,88 --> 00:18:03,69 a new clothing store opening in downtown they haven't had one of those 244 00:18:03,70 --> 00:18:07,79 a long time and it's great it's enormous the fact that there is 245 00:18:07,80 --> 00:18:11,70 a because all we see are boarded up front but now we see 246 00:18:11,71 --> 00:18:15,06 a new clothing store opening up and they have a nice sign they have 247 00:18:15,07 --> 00:18:19,13 a nice name and they're investing in good quality merchandise to attract people 248 00:18:19,27 --> 00:18:22,63 that are normally going to Pittsburgh to buy all their clothes E.T.C. 249 00:18:22,64 --> 00:18:27,08 Gallery you mentioned you've mentioned many times that art is important yes very 250 00:18:27,09 --> 00:18:28,66 Charlotte Cardus is 251 00:18:28,70 --> 00:18:35,35 a broker of amazing art she's not just antiques she has all kinds of mid century 252 00:18:35,36 --> 00:18:39,84 modern art Mint said Shary modern furniture she gets all kinds of things and she 253 00:18:39,85 --> 00:18:45,70 just has an eye for beautiful things her store is new she spent money on the store 254 00:18:45,71 --> 00:18:50,89 she spends money on advertising she goes out and she gets the best. She's bringing 255 00:18:50,96 --> 00:18:56,35 artists in to have events and introduce people to the artist so they can meet the 256 00:18:56,36 --> 00:19:00,32 people who are creating the things that is an art gallery and that's something if 257 00:19:00,33 --> 00:19:04,26 you go to other you know large cities that's the first thing you notice there's 258 00:19:04,30 --> 00:19:08,54 artwork everywhere whether it's out in public or it's galleries there's so much of 259 00:19:08,55 --> 00:19:09,41 it and I think that has 260 00:19:09,42 --> 00:19:13,51 a lot to do with driving the economy there have been bringing in other businesses 261 00:19:13,55 --> 00:19:20,33 absolutely and then we even have so Another example is we house wheel house create 262 00:19:20,34 --> 00:19:24,68 a board of slaw saw fit to create 263 00:19:24,74 --> 00:19:29,71 a new advertising additional advertising agency to provide additional support in 264 00:19:29,72 --> 00:19:34,80 the city so these are so we have an existing business is creating spin offs all 265 00:19:34,81 --> 00:19:40,12 this comes to say wheeling is in again I love it what about some of the restaurants 266 00:19:40,13 --> 00:19:41,74 I know we we started to talk 267 00:19:41,75 --> 00:19:45,04 a little bit about some of the restaurants that have been popping up and I think 268 00:19:45,05 --> 00:19:48,34 that's wonderful too because for years people said there's nothing there's nowhere 269 00:19:48,35 --> 00:19:55,35 to eat there's nowhere to go there are places no sure food scene restaurants food 270 00:19:55,36 --> 00:20:01,42 scene it's incredibly important it keeps people here so if he said if there's 271 00:20:01,43 --> 00:20:05,57 nowhere interesting to go eat there's no fun there's no entertainment there and 272 00:20:05,58 --> 00:20:09,15 food is an important part of our life the loonies having So having something 273 00:20:09,16 --> 00:20:12,54 different so if you go to New York or you go to Pittsburgh Pittsburgh has 274 00:20:12,55 --> 00:20:18,24 a huge food and food scene people love it it's part of the enjoyment of life that 275 00:20:18,76 --> 00:20:22,09 we have it here in Wheeling now and we decided to do 276 00:20:22,10 --> 00:20:27,65 a very fun way to show the excitement we had the people who are creating these 277 00:20:27,66 --> 00:20:33,50 foods who own these restaurants and he's these food services to where the food I 278 00:20:33,51 --> 00:20:39,23 love that idea so better way to market it absolutely with the food where it is 279 00:20:39,24 --> 00:20:45,92 clothing so we had jostle and Carlson. She's fantastic she's wearing 280 00:20:45,93 --> 00:20:52,41 a short of Swiss chard she's got bras. Sprout earrings and beautiful 281 00:20:52,42 --> 00:20:57,04 Italian parsley Vale. So she did 282 00:20:57,05 --> 00:21:02,44 a great job and the she's the grow high over alley and they're not a specifically 283 00:21:02,45 --> 00:21:04,23 a restaurant but they are and you need more of 284 00:21:04,24 --> 00:21:08,41 a hiding the food right exe and it's wonderful and it's in its natural and it's 285 00:21:08,42 --> 00:21:14,50 local it's just fantastic David Torrance manager of Salon true Latin grill. 286 00:21:16,03 --> 00:21:20,23 Who needs to Poli not to polio and I'm not going to bash is already trying to have 287 00:21:20,24 --> 00:21:22,44 successful company we have 288 00:21:22,48 --> 00:21:28,94 a privately owned high quality Mexican Latin 289 00:21:28,95 --> 00:21:34,75 style restaurant already and they did they didn't do it on the cheap Yury of it is 290 00:21:34,76 --> 00:21:39,14 really sharp it's very colorful it's very bright they have a full menu it's 291 00:21:39,15 --> 00:21:42,80 a little different than so long to write it's delicious to I've eaten there 292 00:21:43,01 --> 00:21:48,39 a few times and I love it but it's flavor like it's Yep it's and there are matching 293 00:21:48,40 --> 00:21:51,06 national chains with with without being 294 00:21:51,07 --> 00:21:57,16 a national chain because that is an absolutely wonderful. This is if you haven't 295 00:21:57,17 --> 00:22:01,86 been there you have to go check this one out good mansion wines everyone knows good 296 00:22:01,87 --> 00:22:06,31 mansion ones three thousand varieties of wine from all over the world in addition 297 00:22:06,32 --> 00:22:12,66 to that they also have high and beautiful cheeses and meat 298 00:22:13,50 --> 00:22:18,05 dried meat shark shark trying to read if I'm pronouncing his message but anyway 299 00:22:18,06 --> 00:22:23,08 there they have these foods from all over the world and they keep adding more and 300 00:22:23,09 --> 00:22:29,50 more luxury foods. Haha holy Herbold is wearing black truffle earrings 301 00:22:29,94 --> 00:22:30,47 she has 302 00:22:30,48 --> 00:22:37,42 a necklace of sausage of these dried import. Is So 303 00:22:37,59 --> 00:22:42,46 yeah when you talk about food we've got it we have some of the most amazing you're 304 00:22:42,47 --> 00:22:47,38 going to good mansion wines are grow a high of alley or salon for 305 00:22:47,39 --> 00:22:52,07 a grill and you're going to find some amazing food so we will use in that will 306 00:22:52,33 --> 00:22:56,97 definitely end of the year this is fantastic and I love the photos Dave and I ask 307 00:22:56,98 --> 00:23:00,87 you a question we have a minute left as a business consultant as 308 00:23:00,88 --> 00:23:05,30 a business owner as someone who has looked and studied these these businesses and 309 00:23:05,31 --> 00:23:10,27 the entrepreneurship center we're always trying to get our students to understand 310 00:23:10,31 --> 00:23:13,93 they can stay here they can start businesses What advice would you give 311 00:23:13,94 --> 00:23:16,52 a student graduating from West Liberty who wants to start 312 00:23:16,53 --> 00:23:19,54 a business and willing do something new fill 313 00:23:19,55 --> 00:23:23,77 a niche don't go out and start another business that is 314 00:23:23,78 --> 00:23:30,35 a me too business it's got to be something new and it's got to be the best make 315 00:23:30,36 --> 00:23:35,98 sure what you're doing is the best and make sure that you have your resources lined 316 00:23:35,99 --> 00:23:40,78 up to do what it is you're trying to do now that doesn't mean that you have to have 317 00:23:40,79 --> 00:23:43,71 a ton of money to start you can do 318 00:23:43,75 --> 00:23:49,37 a certain amount build on and do it right and then build on it. And have the 319 00:23:49,38 --> 00:23:54,56 proceeds from the business grow it but the part that you're going to start with has 320 00:23:54,57 --> 00:24:00,09 to be right and when I say right I'm talking about it's got to match the best the 321 00:24:00,10 --> 00:24:03,99 best in New York the best in Pittsburgh the best in Chicago if there is 322 00:24:03,100 --> 00:24:05,79 a business that's similar or if it's 323 00:24:05,80 --> 00:24:09,42 a manufacturing business you've got to have the right quality the right product 324 00:24:09,43 --> 00:24:15,40 it's got to be an appropriate product that will stand up to the rest of the of 325 00:24:15,41 --> 00:24:19,43 these other products in the rest of the world and clearly based on what you've been 326 00:24:19,47 --> 00:24:22,20 showing us here they can be successful because Lou there's 327 00:24:22,21 --> 00:24:26,15 a lot of people doing it right now no doubt where can people get in Wheeling 328 00:24:26,16 --> 00:24:28,37 magazine if they want to pick up this edition because I'm guessing 329 00:24:28,38 --> 00:24:31,42 a lot of people are going to want it it's there's 330 00:24:31,43 --> 00:24:36,32 a number of places Kroger's has them at the all the local Kroger stores have them 331 00:24:36,36 --> 00:24:40,13 at the service desk except for the one in war would there by the front door when 332 00:24:40,14 --> 00:24:45,64 you walk in respects Elm Grove it's at checkout five. 333 00:24:46,87 --> 00:24:52,82 Center cup coffee has them wheeling coffee in Spice has them the Carlos pizza 334 00:24:52,83 --> 00:24:57,25 downtown has them good mansion wines has them and then also you can get 335 00:24:57,26 --> 00:25:01,33 a subscription it in Wheeling Magazine dot com It's fourteen ninety nine for 336 00:25:01,34 --> 00:25:07,06 a whole year so and they'll come right to your house so that great so and then also 337 00:25:07,29 --> 00:25:11,82 all of our advertisers have them at the beginning of the quarter so if it's within 338 00:25:11,83 --> 00:25:14,60 a couple weeks of the quarter and you know an advertising or 339 00:25:14,61 --> 00:25:16,40 a magazine go visit them they'll give you one 340 00:25:16,41 --> 00:25:20,34 a lot of them will give give them to you for free OK great thank you so much I'm 341 00:25:20,35 --> 00:25:24,21 excited I can't wait to see this one because this is near and dear to my heart 342 00:25:24,22 --> 00:25:29,51 especially and I want to also remind everybody our next entrepreneurs pitch 343 00:25:29,52 --> 00:25:35,03 contests is next Thursday March the twenty sixth at Grandview Park at six thirty it 344 00:25:35,04 --> 00:25:40,43 is open to the public we welcome people to come and see what other new businesses 345 00:25:40,44 --> 00:25:44,41 are coming to Wheeling. So we'll see you next time on your business.