This research paper seeks to identify behavioral biases which affect individual investors at the Nairobi Securities Exchange. In addition, the relationship between gender and the behavioral biases was investigated. To conduct the study, questionnaires were issued to investors of Nairobi Securities Exchange, Kenya. A total of 58 investors responded of which 69% were men and 31% were women. Data collected for this study was analyzed using descriptive statistics and Pearson Chi-square test....
Topics: Behavioral Finance, Availability Bias, Representativeness Bias, Confirmation Bias, Disposition...