This thesis investigates Dabiq magazine’s messaging strategy to recruit foreign fighters from Western nations to fight in Islamic State (IS)-controlled areas. Dabiq magazine uses three main messages to appeal to Westerners: 1) loss aversion stresses that Muslims worldwide need to travel to IS-controlled areas to fight, or they risk losing Islam as a religion, culture, and identity; 2) selective incentives stress that potential recruits can gain tangible and intangible rewards in an effort to...
Topics: Abu Mus’ab az-Zarqāwī, al-Qaeda, Caliphate, Dabiq, Free Rider, Global Jihadi Movement, Islamic...
