The VariTyper Composing Machine (brochure)

THE

COMPOSING MACHINE

...are yon the

Creativity is not exclusively in the personality of the
painter, the sculptor, the musician, the poet, or the author.
Creativity exists in many of us, though we may not
be aware of it only because we have not found
a medium for fully expressing our creativity.

There are those who discovered that the camera
was a creative medium and went on to become
professional photographers. There are others who found
the sewing machine leading to professions as
dress designers. And, how about those people who
turned their creative talents for room decoration
into professions as interior decorators?

These are people who have simply found
the right medium to express their creative urges.

But did you know that ‘typography’ is a creative art?

Did you know that it ranks as one of the highest
forms of Graphic Arts? Perhaps you may find in
this work just the right medium for expressing your
own creativity — providing you have
a creative urge. Let’s find out.

Do you thoroughly enjoy doing such tasks as
flower arranging, sewing, room decoration, experimenting
with cooking recipes, or planning a garden layout?

Do you like to look at beautiful paintings or scenery?

If you like any or all of these things — then you
have a ‘creative personality’ — and . . .

... you are qualified for a career in

...what is a

A VariTyper Machine looks and operates
very much like the office typewriter. Its standard keyboard confines all the
characters to only three banks of keys instead of the conventional four banks.
The VariTyper Machine Types’ directly on paper or duplicating masters, and
you watch the work in progress just as you would in the ordinary typewriter.
But . . . that’s where the resemblance ends.

HOW DOES IT DIFFER FROM A TYPEWRITER.?

Study the type you are now reading. Does
it seem any different to you than the type you read in your newspaper, magazine
or book? Note the even margins of these columns and paragraphs. Can you achieve
that result, automatically, on your office typewriter? Note the great variety of
type styles and sizes throughout this entire booklet. Would that be possible on
the ordinary office typewriter? Note the variation in spacing between lines in
the various blocks of copy in this booklet. Could your office typewriter give
you such varying spacing? Now, let us analyze the type itself.

In this word, you are instantly aware
that you are looking at “typewriting”. That’s because
each letter is exactly the same width and spaced
exactly the same distance from adjoining letters.

typographic

The professional look of this word
results from the fact that, just as in the printed alpha¬
bet, these letters vary in width. Both words have
the same number of letters of the same height, but
“typographic” occupies much less space. Imagine
the savings in space in a full page of VariTyper text.

VariTijper * machine.. ?

how simple is the

One of the hallmarks of profes¬
sional typography is the even
margins seen on these pages...
achieved automatically on the
VariTyper Machine.

To accommodate the many sizes
and styles of type on the VariTyper
Composing Machine, spacings are
instantly changeable.

MARGINS AUTOMATICALLY EVENED

^ r— The VariTyper Machine automatically

calculates and inserts the spacings necessary
to make each line exactly the same desired
length — achieving an even margin — as in this
paragraph of type.

SPACING VARIED BY A LEVER

^ — Spacing between lines is instantly var¬

iable by simple dial selection.

Use of italics, bold face types
and types of different sizes is
another feature of fine typogra¬
phy...achieved at the turn of a
knob on the VariTyper Machine.

INSTANT TYPE CHANGE

Changing from the type face in use to
one of a different style or size is accomplished
at the turn of a knob.

LINES RULED BY PUSH-BUTTON

< . Simply pressing a push-button activates

the automatic mechanism that will rule any style

or combination of lines, dots or dashes — to
the exact length desired.

operation

SIMPLICITY BEGINS
WITH THE VARITYPER MACHINE’S
STANDARD KEYBOARD

Simplicity of operation is engineered into the VariTyper
Machine. Its standard keyboard arrangement, already familiar to the typist,
includes finger-tip controls that speed and simplify all typographic functions.
Type change is accomplished at the flick of a knob while an almost limitless
combination of lines, dots and dashes is ruled at the press of a button. The
exact line spacing desired is selected on a calibrated dial and inserted, auto¬
matically, by the line advance lever. The margins are automatically evened. The
end result is attractive, professional-looking typography . . . the kind never
before dreamed possible by anyone but the professional printer.

Instruction in VariTyper operation is under the supervision
of trained experts and is given in the form of a carefully developed curriculum.
A certificate of qualification is awarded after satisfactory completion of the
course of instruction, opening the door to a new and vastly interesting career.

While this booklet may appear to imply that the operator of
the VariTyper machine is usually female, it should be pointed out that a great
number of men have elected to pursue careers in VariTyper work. They have
found that such work opens new avenues of opportunity in allied work in printing
and advertising. Your nearest VariTyper Branch Office will provide you with all
the facts.

...what is a

ET

PRICE LIST

REG.

DIGITOXIN TABLETS

ALBITA

PRICE

RES|

3715 R 0.1 mg. C.T.

bottle of 100

1.35

3718 R

bottle of 1000

8.50

3725 R 0.2 mg. C.T.

bottle of 100

1.83

3728 R

bottle of 1000

13.50

DIHIDROSTREPTOMYCIN SULFATE U.S.P.

■

Albita

9

7091 R

1 Gm. vial

.40

I

10 vials, per vial

7095 R

5 Gm. vial

1.57

10 vials, per vial

...

VETERINARY

DIHIDROSTREPTOMYCIN SULFATE INJEC¬

TION U.S.P. VETERINARY ALBITA

84031 0.5 Gm. per cc.

10 cc. vial

1.77

20 vials, per vial

50 vials, per vial

..

100 vials, per vial

8405 250 mg. per cc.

50 cc. vial

3.12

...

10 vials, per vial

...

20 vials, per vial

• 1B

50 vials, per vial

100 vials, per vial

■

DRITSYCILIN A. S. MODIFIED VETERINARY

'

(Albita Procaine Penicillin G in Crystaline

Dihydrostroptomycin Solution)

■

200,000 units - 0.25 Gm. per cc.

36951

10 cc. (5 dose) vial

1.17

.. I

10 vials, per vial

20 vials, per vial

50 vials, per vial

100 vials, per vial

3696

100 cc. vial

7.60

10 vials, per vial

20 vials, per vial

50 vials, per vial

100 vials, per vial

DANRILFA INJECTION

(Albita M eth amphetamine Hydrochloride N.F.)

FROM

'HERE’

TO

'HERE’

IN

DAYS

Today

you

‘JET’

there

faster

3876 R 20 mg. per cc.

DANRILFA TABLETS

3865 R 5 mg.

3866 R

10 cc. diaphragm-capped vial

1.77

1.10

7 line Hydrochloride N.F'.)

bottle of 100

2.77

1.70

bottle of 250

6.42

3.95

carton of 12 x 250 per 250

3.76

shipper of 48 x 250 per 250

3.48

FORMS • PRICE LISTS • PARTS LISTS • CATALOGS • BULLETINS
ADVERTISING LITERATURE • BROCHURES • STATISTICAL MATTER
CHARTS • REPORTS • MANUALS • SPECIFICATIONS • HOUSE ORGANS
PERIODICALS • NEWSPAPERS • TEXT BOOKS • FINANCIAL REPORTS

machine used for ?

• Jules Verne was just so much improbable fiction,
although extremely satisfying fare to the adventure-hungry
readers of his day. Around The World In Eighty Days'
left the reader with a mental sigh at the hopelessness of
the Verne dream as the bookmark was put into place.

But even Jules Verne would not dare to let his imagination
reduce his famous 'Eighty Days’ to TEN! His bread, for
the adventure-starved, was well leavened with reality...
the reality of that day, well within the last century. By
the same token, is it entirely possible that our current
dreams, however unfettered, are as equally restrained . . . ?

A

J. ALMOST as startling as the first concept
that the world was round is the fact that you can

| Price lists, advertising literature,

\ ruled forms . . . jobs like those shown
| here are typical of the kind of work
\ produced daily, the world over,

| on VariTyper equipment.

Direct Account Stock Report

TYPE

NAME & MAILING ADDRESS

NUMBER

PRODUCT

DATE

actually purchase a ticket which will take you from
your local airport clear around the world with stops
at the most interesting and historic places, returning
to your original point of embarkation, in ten days!
This is certainly a wonderful opportunity to broaden
your cultural knowledge without unduly great absence
from your work or job. However, we must also con¬
sider that fact’s significance in world politics and
business. It means face-to-face meetings to accom¬
plish those results which courier or mail could
never possibly do. Your travel agent is actually your
travel council. He plans and advises. He is not
simply a ticket seller but, rather, an architect of
TIME ... because travel IS time which, frequently, is
your most severely budgeted luxury. See your travel
agent when the thought or need, or even the dream of
travel arises. He will look after your needs and
speed your dreams.

Whatever the job, whatever
the method of reproduction,
a VariTyper Machine
will provide the typography.

LOCATION

CUSTOMER NUMBER

CREDIT NUMBER

OFFER NO. OR DATE

PRICE

(TYPE)

MAIN

STOCK ON HAND

EFFECTIVE DATE

LIST STOCK INVOICED PRIOR

TO EFFECTIVE DATE BUT NOT
YET RECEIVED OR COUNTED IN
COLUMN NUMBER 1

TOTAL CASES
TOTAL
COLUMNS
NUMBER 1 & 2

LIST INVOICE
TOTALS FROM

BOTTOM OF
PAGE *

TOTAL -

ADD

COLUMNS

4 8c 5

LIST STOCK

NOT RECEIVED

END OF OFFER

BUT INVOICED

COLUMN 1

COLUMN 2

COLUMN 3

COLUMN 4

COLUMN 5

COLUMN 6

COLUMN 7

CASES

CASES

INV. DATE

CASES

CASES

CASES

DATE

CASES

...how are VariTiip

E

The type specimens, below, are only a few of the hundreds of
different styles and sizes — all instantly changeable in the VariTyper Machine.
Included are many different languages of the world and special fonts for math¬
ematical, scientific and technical work.

Printed communications are an indispensable element in man

Printed communications are an indispensable element in man
PRINTED COMMUNICATIONS ARE AN INDISPENSABLE EL
Printed communications are an indispensable element in man

PRINTED COMMUNICATIONS ARE AN INDISPENSABLE EL

Printed communications are an indispensable element in man
PEINTEP COMMUNICATIONS ACE AN INPISPENSABUE ELEMENTIN Mfi
Printed communications are an indispensable element in man's sea

Printed communications are an indispensable element in man's sea
Printed communications are an indispensable element in man's sea

Printed communications are an indispensable element in man’s sea

Printed communications are an indispensable element in man's sea
Printed communications are an indispensable element in man’s sea
Printed communications are an indispensable element in man’s sea
Printed communications are an indispensable element in man’s sea
Printed communications are an indispensable element in man’s sea
Printed communications are an indispensable element in man’s sea
Printed communications are an indispensable element in man’s sea
Printed communications are an indispensable element in man’s sea
Printed communications are an indispensable element

nkni'oA. <LcurunAxni<uxAX^^ u/re an -ef-em-ent

Printed communications are an indispensable element in man’s sea

Printed communi cations are an indi spensable element in man’s sea
Printed communications are an indispensable element in man’s search for
Printed communications are an indispensable element in man’s search for
Printed communications are an indi spensable element in man’s search for

Printed communications are an indispensable element in man’s search for

n man s sea

in man A.

Printed communications are an indispensable element in man’s search for knowled

type faces changed..?

It takes less than a second to
change Type Fonts in the VariTyper
Machine. Two Fonts are in use at
one time so that matching italics,
bold faces, or special symbols can
be inserted in the text matter as the
“typing” operation progresses. Ad¬
ditional Type Fonts are inserted in
the machine in a second or two.

--

who uses the

A staggering amount of printed material is produced daily, the world
over, by the VariTyper method. These printed pieces may be in any form — from
a company magazine to a newspaper — from a sales bulletin to a mail order catalog
... or from an office form to an engineering drawing. VariTyper operators, the
world over, are contributing to the flood of daily printed communications between
governments and peoples and between buyer and seller. There is no strata of
business, industry, government or institutional activity, where the VariTyper
method is not employed.

As an illustration of the wide variety of organizations using the
VariTyper machine, a partial list of users, consisting only of nationally famous
names, is shown on the opposite page. Many small businesses, schools and
churches are also VariTyper users. Wherever you are, you are sure to find
VariTyper users and VariTyper service.

VariJjjper

ACF Industries
Allied Chemical
Aluminum Co. of America
American Can
American Motors
American Tobacco

Bethlehem Steel
Borg-Warner Controls
Bristol-Myers

Campbell Soup
Caterpillar Tractor
Cessna Aircraft
Champion Spark Plug
Chrysler
Cities Service
Coca-Cola
Continental Can
Continental Oil
Corn Products
Corning Glass Works
Curtis Wright
Cutler-Hammer

Donnelley & Sons
Douglas Aircraft
Du Pont (E. I.)de Nemours

Eastman Kodak

Federal Pacific Electric
Firestone Tire & Rubber
Ford Motor
Fruehauf

General American Transp.
General Aniline & Film
General Dynamics
General Electric
General Foods
General Mills
General Motors

machine ?

General Tel. & Electronics
General Tire & Rubber
Grumman Aircraft Engineering

Hercules Powder

Inland Steel

International Harvester
International Shoe
International Tel. & Tel.

Johns-Manvi lie

Kaiser Aluminum & Chem.
Kaiser Industries
Kaiser Steel
Kimberly-Clark
Koppers

Lever Brothers
Libbey-Owens-Ford Glass
Libby, McNeill & Libby
Link-Belt
Litton Industries
Lockheed Aircraft

Mack Trucks

Magnavox

McDonnell Aircraft

McGraw-Hill Publishing

Minneapolis-Honeywell Reg.

Minnesota Mining & Mfg.

Motorola

National Biscuit
National Cash Register
New York Times
North American Aviation

Olin Mathieson Chemical
Otis Elevator
Owens-Coming Fiberglas

Pittsburgh Plate Glass
Procter & Gamble

Radio Corp. of America
Raytheon

Republic Aviation
Revlon
Royal McBee

Schenley Industries
Shell Oil

Sinclair Refineries

Smith Kline & French Labs.

Socony Mobil Oil

Sperry Rand

Standard Brands

Standard Oil Of California

Standard Oil (N.J.) Humble Oil

Stauffer Chemical

Studebaker-Packard

Sunshine Biscuits

Swift

Texaco

Texas Instruments
Thiokol Chemical
Thompson Ramo Wooldridge
Time, Inc.

Todd Shipyards

Union Bag-Camp Paper
Union Carbide
United Aircraft
United Shoe Machinery
U.S. Plywood
U.S. Rubber
U.S. Steel

Western Electric
Westinghouse Air Brake
Westinghouse Electric
Weyerhaeuser
White Motor

Yale & Towne Manufacturing
Zenith Radio

what is the

The VariTyper Machine,
described in this booklet, is only one of the many
models for type composition produced by
the VariTyper Corporation

1. Mo del 660F VariTyper Machine, il lustrated in this booklet.

2. Model 110F VariTyper Machine for general internal composition.

3. Model 230F VariTyper Machine with automatic justification.

4. Model 330 Branding Machine for circuit identifications on vinyl wire covering.

5. Model 880 Photo-Composing Machine for pages of display type.

6. Model 800 Photo-Composing Machine for strips of display type.

7. Model 840 Photo-Composing Machine for multi-line strips of display type.

8. Model 350 Engineering Lettering Machine for lettering on engineering drawings.

9. Model 900F Line Composer Machine composes listing copy on FotoList cards.

10. Model 970 FotoList Camera produces negatives of listing copy.

11. Model 90 FotoList Camera for in-plant production of lists.

organization behind
the VariTyper machine ?

The VARITYPER Corporation introduced the world's first office
type composing machine. Its world-wide fame as the ‘pioneer of Cold Type'
has long since been capped with acknowledged leadership in this important
phase of the Graphic Arts. VARITYPER equipment, today, produces a
staggering bulk of the world’s reading matter — in almost every country
of the world — in as many different languages. The U.S. Government,
in both its civilian and military operations, has made the VARITYPER
method an integral part of its communications program.

VARITYPER service is as near as your telephone. Factory
trained service technicians assure uninterrupted performance wherever you
are located. Your operators are trained by instructors especially qualified
in modern teaching techniques, giving your personnel a valuable under¬
standing of typographic techniques as well as operating fundamentals.

Your VARITYPER Machine will permit you to reap the benefits
of this important development in the art of producing the printed word with
unmatched speed and at the lowest cost. The VARITYPER Corporation is
a subsidiary of Addressograph-Multigraph Corporation.

A World Wide System of Factory-Trained Service Technicians

Branch Offices in all principal cities
...coast-to-coast in the United States and Canada.
Sales and Service Offices are located throughout the world.

VariTijpEr Corporation

A SUBSIDIARY OF ^ A D D R E S S O G R A P H - M U L T I G R A P H CORPORATION

720 FRELINGHUYSEN AVENUE • NEWARK 14, NEW JERSEY

Litho in U.S.A.

Form No. 234 - 11/63