Skip to main content

Full text of "The United Farmer 1972 October"

See other formats


The 





nited Farm 



October 1972 



r. 



The 
Unit: 
Farm 



ed 



Volume 10 



er 

No. 8 



October, 1972 

Published 10 times yearly by 
the Information Service Division 
of United Farmers of Alberta 
Co-operative Limited. 



Head Office: 1119 - 1st Street 
S.E., Calgary, Alberta 
T2G 2H6 



Editor: Alice Switzer 



Member — Corporate Communica- 
tors of Canada and the Alberta 
Farm Writers Association. 



United Farmers Farm Supply 
Centres: 

Calgary 4720 - 1st Street S.E. 
Edmonton 12243 Mount Lawn Rd. 
Lethbridge 3131 - 2nd Avenue N. 
Red Deer 5440 - 45th Street 
and at 

Airdrie, Camrose, Falher, Grande 
Prairie, Grimshaw, Hanna, Provost, 
Stettler, Spruce Grove, Vermilion, 
Vulcan and Westlock. 



Cover Picture 

An idyllic scene in Lethbridge, 
one of Alberta's most beautiful 
cities. 




Nikka Yuko • Centennial Gardens at Lethbridge. 

In 1971 Lethbridge showed an even more rapid tempo of 
growth and development than in previous years. Retail business 
was up 7.6%, production value of manufacturing was up 11.5%, 
bank debits were up 9.7% — to mention but a few. 

Swift Canadian officially opened their new plant in April of 
1971; the new Canada Packers hide plant and the Canadian Dressed 
Meats plant expansion went on stream in the spring, while Western 
Truck Body plant, the first in the new Industrial Park, was officially 
opened in October, 1971. Purity Bottling Works commenced con- 
struction on their new plant as did Aqua Tech on their plant to 
manufacture activated carbon. Western Canadian Seed Processors 
opened their new margarine plant and their operations into salad 
oil manufacturing. Other plant expansions were completed in 1971 
and many others commenced. 

Early Opportunity 

The enterprise of Nicholas Sheran, a seeker of gold in the 
area now referred to as Southern Alberta, laid the foundation on 
which Sir Alexander T. Gait built a great industry. Sheran did not 
find gold but on the banks of the Oldman River, directly west of 
the present site of Lethbridge, he found coal. This product was 
hauled by bull team to Fort Benton, then the head of navigation 
on the Missouri River, to Fort Macleod, Fort Walsh and Calgary. 
The location of early coal mining is marked with a cairn located 
in Indian Battle Park. 

Advent of Railway 

In spite of near primitive transportation methods, the coal 
industry flourished through the seventies and by 1883 was being 
mined in fair quantity. A narrow guage railway was surveyed from 
Dunmore on the main line of the Canadian Pacific Railway, to the 
coal fields. The line was completed on August 28, 1885. 

Through the efforts of Sir Alexander T. Gait, The Northwest 
Coal and Navigation Company was formed. William Lethbridge of 
Lympstone, Devonshire, was named the first president and Eliot 
T. Gait, general manager. 

Name 

At first called 'Coalbanks', the area was known to the Black- 
foot Indians as 'Ashsoyem' or 'Steepbanks'. The reason can be 
seen in the coulees leading to the valley of the Oldman River. The 
name 'Lethbridge' was adopted in honor of William Lethbridge 
on October 16, 1885. 



Canada Agriculture Research Station 

The Research Station at Lethbridge established 
in 1906, is the largest of some 37 research estab- 
lishments operated in Canada by the Research 
Branch of Canada Agriculture. With 73 scientists 
representing biological, chemical, physical and en- 
gineering sciences, and with substations at Vaux- 
hall, Manyberries, and Stavely, it studies agricultural 
production problems of Southern Alberta on both 
irrigated and dryland soils. It is the main Canadian 
centre for the study of insects affecting animals and 
for irrigation research. The comprehensive program, 
one of the most diversified in CDA, involves plant 
science, plant pathology and physiology, soil science, 
animal science and crop and veterinary-medical en- 
tomolgy. Major research programs include range 
management, breeding, nutrition and management 
of beef cattle, dairy cattle, sheep and poultry; phy- 
sical properties and management of soils; control 
of diseases and insects of animals and plants; and 
control of pollution related to agriculture. 

Stewart Game Farm 

The Stewart Game Farm became operative in 
1970. The farm contains 180 acres divided from 
east to west by six mile coulees. The facility is 
entirely fenced by seven foot wire. The main area 
contains one of the best groves of trees in the 
Lethbridge District. It is located one mile south of 
the city just off Highway 4 to Coutts. 

Wild animals and birds as well as common 
domestic animals are displayed. The new game farm 
provides local and tourist groups the opportunity 
to view many of the species and their offspring 
common to Alberta. 

In 1971 the Okanagan Zoo was purchased and 
moved to Lethbridge. Over 150 specimens of ani- 
mals and over 500 specimens of birds are now 
available for viewing. 

Lethbridge was incorporated as a town on Jan- 
uary 16, 1891, and as a city immediately after the 
formation of the province, the necessary act being 
passed by the Legislature and receiving Royal Assent 
on May 9, 1906. 

Living Conditions 

In 1885 when the first plan of subdivision was 
prepared covering what eventually became the 
main 'downtown' part of the city, provisions were 
made for streets and avenues one hundred feet 
wide from property line to property line, and this 
foresight is very noticeable now in the days of heavy 
motor vehicle traffic. 




The Lethbridge Gang all duded up for the Threshing Gang 
Sale. 



Building in the city is controlled by a Municipal 
Planning Commission and orderly growth of the city 
is assured by a general plan. 

Parks and Historical Operations 

Facilities in the City of Lethbridge include two 
golf courses, two lighted ball parks, three indoor 
artificial ice rinks, a ten-sheet curling rink, two out- 
door heated swimming pools, one indoor 25 metre 
swimming pool, one 25 yard indoor swimming pool, 
a large air conditioned Civic Sports Centre building 
and many school sports fields and auditoriums. In 
addition three major parks and several area parks 
are maintained for the enjoyment of citizens and 
visitors alike. The Henderson Lake Park includes 
a 70 acre lake stocked with trout and on which 
skating is possible during the winter months. 

The 500 seat Yates Memorial Centre provides a 
base for the performing art groups in the city, and 
the Bowman Arts Centre houses facilities for all 
visual and creative arts. 

The Sir Alexander Gait Museum offers citizens 
and visitors a chance to look into the past of the 
area, in a building which is itself a part of that 
past. 

Perhaps the greatest stimulus to the arts at 
present is the construction of a new central library 
in a downtown location immediately adjacent to the 
Yates Centre and the Bowman Arts Centre. 



I H 



YOU ARE 



ifsmme/wy oaupunvrs op eoMMe/vrs 
oa/ amoc7S.pp/<xs. op 9£pv/c£...puase 
oo wttPSEtr a f/troap Am t£r/uer<vm 

SO WE MAY SERVE YOU BETTER 



thbridg 
Farm Supply 
Centre 




And they really mean this at Lethbridge. 



Lethbridge Farm Supply 
Centre Display at Lethbridge 
Whoop Up Days. 




Opened on May 1, 1962, Lethbridge was the fifth U.F.A. Farm 
Supply Centre to be opened in Alberta. The first manager was Vic 
Willoughby, now manager of the Farmstead Development Department. 
Also on staff was Joe Miller, the Marketing Accounting Supervisor at 
the Head Office in Calgary. 

The five acre yard provided ample parking for large farm trucks. 
The petroleum bulk plant was also moved in close proximity to the 
farm supply centre. 

Over 3,000 farmers attended the opening and it was felt that 
Lethbridge would service an area from the U.S. border to as far north 
as Vulcan, and as far east as Saskatchewan to the interior of the B.C. 
border. 

Irrigation equipment accounted for a substantial amount of the 
sales in the first year of business and almost half a million dollars in 
sales was realized. 

In the 1971 year, Lethbridge achieved almost a million dollars in 
sales, and showed a 16.8% increase over the previous year's sales. 

In the first six months of 1972, under the capable management of 
John Dueck and his conscientious and congenial staff, the Lethbridge 
Centre has already achieved sales of over V2 million dollars and is 
certainly looking forward to topping the million dollar sales mark this 
year. 

Special commendation must be given to Lethbridge for the out- 
standing displays they have achieved in their farm supply centre. The 
latest one, a duck display actually featured live ducks in a pond. Not 
only was the focus on hunting equipment, but the display provided a 
tremendously interesting feature for the children of customers visiting 
the Lethbridge Centre. 

And a special tip of the hat to Head Warehouseman Keith Con- 
quergood and his crew for a very trim and neat warehouse. 




aUT-DOORS 
CENTER 

WALK I N 




Out-Doors Centre featuring interest- 
ing displays. 




2 



An eleven year veteran with U.F.A., John joined 
the Farm Supply Division as a counter salesman at 
the Calgary Farm Supply Centre. 

In 1964, he was appointed manager of the 
Camrose Centre and in 1966 he was appointed 
Manager at Lethbridge. This was almost a home- 
coming for John as he is a native of nearby Coaldale. 

John's parents have a mixed irrigation farm 
north of Coaldale and they are mainly involved in 
dairying and growing sugar beets. 

John went to school in Coaldale and since join- 
ing U.F.A. has taken many courses particularly in 
the management field. Some of the courses he has 
completed are Management of Sales Force, Business 
Administration, Merchandising, Essentials of Ac- 
counting and Supervisory Management. 

As a member of the Lethbridge Chamber of 
Commerce, and the Travel and Convention Asso- 
ciation of Southern Alberta, John is active in the 
Lethbridge Community. 



When Bernie Oullette joined U.F.A. in 1964, it 
was as a clerk in the Petroleum Accounting De- 
partment. In 1966, Bernie transferred to the Calgary 
Farm Supply Centre as a counter salesman. This 
was a step in the right direction for Bernie and 
he showed his ability in this field by winning the 
Top Salesman Award for Southern Alberta. On 
March 15, 1972, Bernie was appointed Assistant 
Manager at Lethbridge. 

Bernie has taken many courses related to his 
work, among them Modern Salesmanship, Manage- 
ment Functions and the Patterson Clinics on Public, 
Customer and Employee Relations and Sales and 
Goodwill. 

Born on the farm, Bernie is a member of the 
Chamber of Commerce, Y.M.C.A., Royal Canadian 
Legion and the Labor Club. 

For hobbies he enjoys football, hockey, baseball, 
fishing, hiking, reading and also does babysitting. 



JOHN DUECK 
Manager 




For hobbies he enjoys photography, hunting, 
fishing, golfing and camping. John and his wife 
Leona have three children, Wesley - 8, Shelley - 5, 
and Carri - 2. 

This may not be relative to John's business 
background, but your Editor's sincere gratitude for 
his taking some excellent pictures of John Thiessen's 
feedlot from the top of a sixty foot elevator. Per- 
sonally, I couldn't even watch John Thiessen and 
John Dueck going up and coming down the elevator. 



BERNARD OUELLETTE 

Assistant Manager 




The babysitting is occasioned by another ex- 
cellent move Bernie made. He married one of 
U.F.A.'s favorite and loveliest gals, Audrey Veenstra, 
who at the time was on staff in the Head Office 
Printing Department. 

Bernie and Audrey have two sons and a daugh- 
ter — Edward - 6, Patricia - 4, and Christopher • 
2 months, and a not to be forgotten member of 
the family, Nikki — their 1 year old St. Bernard. 



DONALD J. BAKKEN 
Salesman 

Don joined U.F.A. in 1966 as 
a warehouseman. In 1968 he was 
An^^^ promoted to head warehouseman 

B and in 1970 to salesman. Ray- 

A j m mond, Alberta, is where Don was 
born and still lives — commuting 
every day to work. Don has taken the Business 
Management Course at the Lethbridge Community 
College and also a course with the American Man- 
agement Association. 

He has been very active in community work 
and is a Scout Counselor for the Boy Scouts of 
Canada. Don is also a member of the Air Force 
Reserve, affiliated with #565 Squadron at Raymond. 

For hobbies Don enjoys hiking, fishing, camp- 
ing, sports, and as shown by his community in- 
volvements — working with youth. 

He and his wife Lynda have two children, a son 
Roger and a recent addition, a daughter, Tracey. 




BRIAN RAINS 

Salesman 



Born in Lethbridge, Brian took 
his grades 1 - 12 at Warner 
School. He later attended a semester in business 
administration at the Lethbridge Community College. 

Brian was raised on the family farm near Warner 
and in the summer worked for the county of Warner 
#5. His work with the agricultural department was 
involved with weed, tree and cattle spray. 

Brian coaches little league baseball in Leth- 
bridge as well as playing on a commercial basket- 
ball team. He and his wife Debbi recently became 
the proud parents of their first child, a son Wesley. 



J 



KEITH CONQUERGOOD 
Head Warehouseman 

A native of Tisdale, Saskatchewan, 
which certainly received considerable 
news coverage concerning the non-issue 
of a postal stamp, Tisdale is known as 
the land of rape and honey. 

Keith attended school in Bow Island 
and took a business management course 
at the Lethbridge Community College. 
While attending school, he worked on his 
father's farm. He joined U.F.A. in 1968 
as a warehouseman and holds the posi- 
tion of Head Warehouseman at Leth- 
bridge. He is interested in all sports, 
particularly hockey. He and his wife 
Colette have a daughter Robin-Lynn. 

DAN SVENNES 
Warehouseman 

Dan joined United Farmers on De- 
cember 13, 1971. He was born in Trail, 
B.C., but received the majority of his 
schooling in Lethbridge and attended 
Lethbridge Collegiate Institute. 

In the summer he worked on farms 
helping to irrigate sugar beets. He is a 
member of the Vasa Order of America 
and for hobbies enjoys bowling. 

ALEX SCHWARZ 
Warehouseman 

Alex has been with U.F.A. for over a 
year now. Previously, he worked for a 
roofing company and a meat packing 
plant. He is a native of Lethbridge where 
he also received his schooling. 

Alex has worked on his uncle's farm 
in the summer. His hobbies and interests 
are baseball and playing pool, and also 
doing a scientific study of the wild life 
to be found in coulees. 

ELLIE SEWARD 
Administrative Clerk 

A native of Elk Point, this is where 
Ellie received her schooling. She and her 
husband Harley now live at nearby Well- 
ing. 

Ellie was raised on a farm and Harley 
is a fish farmer. 

For hobbies she enjoys handicraft and 
sports and is a member of the local curl- 
ing club. Ellie is a new and welcome 
addition to the staff at Lethbridge. 

Before joining U.F.A. she worked for 
four years at Underwood, McLellan and 
Assoc. Ltd., Calgary. 

MARJORIE NIEBOER 
Adminstrative Clerk 

Marjore is also a recent newcomer to 
U.F.A. having joined our Organization on 
May 1, 1972. She was born in Lethbridge 
where she received her schooling and 
later attended the Lethbridge Community 
Institute and Henderson's College. 

For hobbies Marjorie enjoys sewing, 
reading, writing and arithmetic and also 
(in her own words) attempts to play the 
guitar. 








ED HUTCHISON 
RETIRES 




¥V< 

wi 



Many of our agents are familiar 
with the initials E. J. H. on cor- 
respondence they have received 
from Head Office. 

Surprisingly enough though, 
very few of our agents have met 
Ed Hutchison, even though he re- 
cently retired after 35 years with 
United Farmers of Alberta. 

Ed joined Maple Leaf Petro- 
leums in 1937. In 1938, Ed was 
promoted to office clerk and a 
year later he was transferred to 
the Edmonton Warehouse. His next 
transfer was to Calgary as stock 
clerk Ln the main office of Maple 
Leaf Petroleum Limited. When his 
country called, Ed joined the 
R.C.A.F. and at the end of the 
war returned to our organization. 

Ed has the distinction of having 
worked in every department of 
the Petroleum Division. His know- 
ledge gained through this experi- 
ence has been invaluable in the 
positions he has held and parti- 
cularly as Supervisor of Petroleum 
Accounting. 

In the 35 years that Ed Hutchi- 
son was associated with U.F.A., 
he kept his cool under all types of 
stress and strain. This congenial 
and calm man will be very much 
missed by all the people who were 
given the opportunity to work with 
him. 

Decent, fine people like Ed 
Hutchison are the 'salt of the 
earth' and anyone who worked 
With him will readily admit it 
was a privilege to be associated 
with Ed Hutchison. 



4 



It is with deep regret United Farmers notes the 
sudden passing of two prominent Albertans who were 
closely associated with our Organization. 



On behalf of their many friends and associates at 
U.F.A., our sincerest condolences to their wives and 
families. 




NEIL MOWATT 




GILBERT ROY GETSON 
Wildwood, Alberta 



Mr. Mowatt's association with U.F.A. began in 1945 when he attended 
Farm Young People's Week in Edmonton. His interest in co-operatives was 
further generated when he won the Alberta Wheat Pool Association Scholar- 
ship to attend the Olds School of Agriculture. After graduation he won another 
A.W.P. Scholarship to attend the University of Alberta. 

Mr. Mowatt's farm was located near Parkland. For a number of years 
he was an Elite seed grower of Thatcher Wheat and Registered Redwood Flax. 
He served for several years as a director of the R.E. Association. In the 1950's 
he was elected a Director of District 12 of the F.U.A. and later President of 
the local. He also served for nine years as secretary-treasurer of Spruce 
Ranching Co-operative. 

Elected a delegate to U.F.A. in 1958, Mr. Mowatt became a member 
of the Board of Directors in 1960. For ten years he conscientiously and 
graciously represented his electoral district. Upon the recommendation of 
the Honorable Minister of Mines and Minerals, the Lieutenant Governor ap- 
pointed Mr. Mowatt on June 1, 1970, to the Provincial Board of Arbitration. 

This important appointment necessitated Mr. Mowatt's resignation from 
the Board of United Farmers of Alberta and also the Mowatt family moving 
to Edmonton. However, they retained their beef and grain enterprise at 
Parkland. 

Mr. Mowatt's sudden death at the age of 50 came as a shock to all 
who knew this fine and dedicated gentleman. Deep condolences are extended 
to his wife, Jean and daughters Patty, Heather, Carol and son Roland. 



Elected a Delegate to United Farmers in 1964, Roy Getson was regarded 
as a paragon of strength in his community. He was a leader — a man 
who was relied upon by his neighbors as a person to 'get things done'. 

In 1965, Roy was helping to direct traffic during a bush fire, the 
smoke from which made it impossible to see the road. He was struck by 
an oncoming car and severely injured. For six months he lay in the hospital 
and through sheer grit and determination fought his way back to recovery. 

Roy was born in Prince Edward Island but spent most of his life in 
Manning. His farm was located west of Chip Lake and he had Registered 
Aberdeen Angus and grew hay. He won prizes for Grand Champion and 
Reserve Champion and firsts in oats, wheat and forage. 

From 1967 to 1971, he acted on the A.R.D.A. Advisory Committee. 
He was a member of Unifarm, the Anglican Church, the Agricultural Society, 
the Legion and the Elks Lodge. 

Roy Getson was an outspoken, gregarious man, but no man earned 
the respect of his community or was loved more by his friends. He will be 
deeply missed by the residents of Wildwood and by the many friends who 
were so very dependent on him for decisions and for getting things done. 

Our sincere sympathies to his wife, Iris, and his family Gilbert, Gertrude, 
Dennis, Shirley and Ronald on the sudden passing of Roy Getson — a man 
we were privileged to consider as a friend. 




Waiting in the freight elevator before their grand 
entrance, some of the Simmental Fleckvieh cattle. 
Guess which of the Calgary Inn's staff has a farm 
background. 




Through the portable corral and then the stars 
of the show are on stage (and a red carpet was 
provided for them.) 




Bulls 




A packed hall for Calgary's 1st Bull Sale in the 
Ballroom of the Calgary Inn. 



About five years ago, the Savoy Hotel in London 
refused service to some prominent Canadian cattle- 
men. The reason — their western attire, complete 
with string tie, was not considered "proper dress" 
for the posh Savoy. 

In Calgary, two or three years later, a few well- 
known Alberta cattlemen were refused admittance 
to the lounge in the Calgary Inn. The reason — 
their attire — but contrary to popular belief — 
not their western attire. 

What happened to these officials of the Western 
Stock Growers Association has happened to others 
at the Owl's Nest at the Calgary Inn. 

The days before an annual meeting is often 
very hectic. In order for the important annua! meet- 
ing to go smoothly, many arrangements must be 
finalized — minutes, resolutions, etc. — all must 
be in readiness. 

These officials of the Western Stock Grower's 
Association had spent a busy day getting ready for 
their annual meeting to take place the next day. 
One of the hard working members suggested that 
"the pause that refreshes" would certainly be wel- 
come. Down to the lounge the cattlemen went, but 
as they were not wearing ties (proper dress in the 
Owl's Nest) they were refused admittance. The 
story got around, and rumor had it that it was 
western outfits that were not considered "proper 
dress". Fred Newcombe, past secretary of the 
W.S.G.A. clarified the story, and Fred should know 

— he was there. 

Two months ago the magnificent main ballroom 
of the Calgary Inn, with its elaborate red decor 
and elegant chandeliers was the unique setting for 
an important international occasion. The event was 
the first fullblood Fleckvieh sale in North America. 
The marquee in front of the Calgary Inn boldly an- 
nounced "Welcome Simmental and Fleckvieh Cat- 
tlemen". 

Wherever the misunderstanding started that 
western money is not welcome at the Calgary Inn 

— the bull sale in the ballroom should dispel all 
rumors. 



6 



in the Ball 



room 



At a pre-showing held before the 
bull sale at the idyllic McNalley's 
Ranch. 



THE BEAUFORT SIMMENTAL STORY 

The formation of the organization known as 
Beaufort began when old friends, Simon Fraser and 
Ed McNally began discussing the merits of Sim- 
mental cattle for North American beef production. 

Simon Fraser of Inverness, Scotland, and his 
father Lord Lovatt are well known for their world 
famous Beaufort Shorthorns, that were exported to 
practically every country in the world. Beaufort 
Castle in the centre of their farm is a showplace 
of conservation and natural beauty with a salmon 
filled river flowing through the court yard. 

Ed McNally, a prominent Calgary lawyer runs 
a 1,500 acre ranch south of Calgary. The smooth 
flowing Sheep River winds its way in natural beauty 
through the centre of his ranch. Actively engaged 
in his law firm, he is extremely pleased by the pro- 
fitability of his ranching operation. 

The formation of the Beaufort herd began when 
Simon Fraser and Ed McNally began discussing the 
problems of making cattle operations pay in their 
respective countries of Scotland and Canada. 

Simon Fraser has one of the largest cattle 
operations in Scotland. He had been dissatisfied 
with the performance of his commercial herd of 
Welsh Blacks, Hereford and Irish, and was looking 
for greater and more efficient performance. Ed 
McNally introduced Simmental into his herd. He 
had been breeding Hereford and Hereford crosses 
and in his qualified estimation the spectacular re- 
sults and improvements that began to show in his 
herd were worthy of further investigation. 

Together Simon Fraser and Ed McNally made 
an extensive study of breeding in Canada and the 
United Kingdom, consulting some of the leading 
geneticists in the world. They settled on Simmental 
and set their goal to have the largest herd of pure- 
bred Simmental and Fleckvieh, using the top genetic 




material available in the world. Ed McNally was 
firmly convinced that Fleckvieh would play an im- 
portant part in Canada's cross breeding program. 



Last fall Ed McNally, Simon Fraser and Rudy 
Enzmann of Relco Livestock Consultants Limited, 
Calgary, met at Inverness at the Beaufort Estate to 
look over their carefully put together female breed- 
ing herd purchased in Germany and Switzerland. 
After a quarantine period, the Beaufort calves ar- 
rived in Calgary and grew and gained rapidly. 

The many cattlemen who saw them were im- 
pressed by their potential. On July 22, 1972, the 
first full blood Fleckvieh sale in North America was 
held in the main ballroom of the Calgary Inn. Sell 
ing were ten full blood bulls and fourteen full blood 
females. Buyers in the audience were prominent 
cattlemen, from the United States and all parts 
of Canada. 

Stock was kept in the garage at the Calgary 
Inn, brought up through the freight elevators and 
then taken into the main ballroom through the 
kitchen. The portable corral system of United Farm- 
ers was used for the sale. Chuck Corah, F.D.D. 
Manager, South, and his crew Les Mayfield and 
Larry McLeod must be given credit for the fast 
and efficient way they erected and took down the 
corrals. Without the portable corrals, it's hard to 
imagine how the sale would have been feasible. 

Many people were wondering how it is possible 
to have a bull sale in a ballroom. To the hundreds 
of people in attendance it was a very comfortable 
way to attend a bull sale. Gross sales were $342,000, 
an average of $17,000. The efficient management 
of Relco Livestock Consultants Limited and their 
astuteness in hiring the portable corrals was cer- 
tainly instrumental to the smooth conduct of the 
sale. It all added up to an exciting afternoon in the 
elegant Calgary Ballroom to view a 1st for Calgary 
— A Bull Sale in the Ballroom. 



7 




Albertans of the Month 

One of Alberta's most 
Important Assets 



Take an enthusiastic and responsible membership — add 
an interested and helpful Department of Culture, Youth and 
Recreation and then add 2,200 dedicated adult volunteers, and 
1,200 junior leaders — and you'll have one of Alberta's most 
important assets — 4 - H — a dynamic, progressive organization. 



The name 4 ■ H is derived from the first letter of the four 
words — head, heart, hands and health, and is expressed in 
the 4 - H pledge: 



I PLEDGE 

My Head to clearer thinking 

My Heart to greater loyalty 

My Hands to larger service 

My Health to better living 

For my club, community and my country. 



The 4 • H program: 

— stresses individual development 

— attempts to develop responsible citizens 

— provides opportunities for members to gain 
confidence, develop poise and practise self 
expression 

— allows members to acquire knowledge and 
learn skills about specific subjects. 

Maybe this all sounds rather idealistic, but the 
continuing and growing success of 4 • H clubs is 
proof that the organization offers what its members 
want. 

The objectives of 4 - H are met by members in 
individual and group activities. Each member under- 
takes a project, regular club meetings are held, 
and local clubs participate in programs at the Club, 
District, Provincial, National and International levels. 
In addition, there are exchange programs, camps, 
seminars and workshops, and involvement is encour- 
aged in community workshops. 

With the population shift from a rural to an 
urban environment, the 4 - H program has expanded 
from the traditional agricultural and homemaking 
projects to include projects such as photography, 
leathercraft, interior design, junior sportsmanship, 



power toboggan, automotive, self determined and 
junior leadership. 

One of the basic reasons a member joins a club 
is because of a common interest in a project. The 
clubs are a means of bringing together young people 
and allows them to acquire knowledge and develop 
skills in specific subjects. In addition, 4 - H aims 
to assist in the development of the individual to 
his fullest potential. Group situations provide lead- 
ership and citizenship experiences. Today, more 
than ever before, programs are involved with per- 
sonal leadership and the social development of 
members. 

The 4 - H and Junior Warden Branch of the 
Alberta Department of Culture, Youth and Recrea- 
tion administers the 4 - H program. This new depart- 
ment formed six years ago is staffed by personnel 
from the Department of Agriculture. 

Volunteer leaders assist members in organizing, 
programming and project study. Club members se- 
lect an executive and committee. The club also 
utilizes resource personnel in the community. 

Comparatively new are the Junior 4 - H Leaders. 

These are young people who have been in 4 - H for 
five or six years and then become Junior Leaders. 
In this way more youth in the 17 and up age groups 
is involved in 4 - H. 



8 





Two knowledgeable 4 • H'rs explaining "Showmanship and 
Judging" to a group of media representatives (who needed all 
the help they could get). 



Horsemanship — one of 4 - H's 
most popular activities. 



A hilarious skit written, pro- 
duced and acted by a group from 
4 - H at a Press Conference. 



Provincial 4 - H Advisory Council 

In existence for only a year it is a council made 
up of 14 volunteer leaders, who are elected from 
seven regional councils. Their responsibility is to 
co-ordinate 4 - H programs on a regional basis with 
the administrative assistance of the Regional 4 - H 
and Junior Forest Warden. 

President of the Provincial Council is Wilf Long- 
son of High River; Vice-President is Allan Shinfield, 
Spruce Grove; and the Treasurer is Don Hultholm, 
Holden. 

The purpose of the council is to advise the 4 - H 
and Jr. Forest Warden Branch, and provide a com- 
munication link with members, leaders and parents. 

There are 49 District Councils and their respon- 
sibility is to co-ordinate activities at the district level 
for 600 clubs with a total membership of approxi- 
mately 11,000 members. 

This is how 4 - H is structured — its program, 
objectives and projects. But what makes 4 - H clubs 
so outstandingly successful? In today's impersonal 
society, many groups are having problems retain- 
ing an active membership. It has been just the 
opposite in 4 - H. The membership total is higher 
now than ever before and in the last two years the 
growth rate has climbed to 31%. 

In 4 - H Clubs, you'll find a high degree of group 
enthusiasm coupled with a sincere "pride in per- 
formance" and although these are intangibles, they 
are an important requisite of the fundamentals 
that have made 4 - H successful. 




The Department of Youth, Culture and Recrea- 
tion has also played a vital role in the growth and 
strengthening of 4 - H. It acts as a communication 
media — in full realization that no club can sur- 
vive if it is an island unto itself. The Department 
co-ordinates activities through the district councils 
and provides educational supplies for the clubs. In 
addition, they give quick support to a newly identi- 
fied group to help it get started. 

Take an enthusiastic and responsible member- 
ship — add an interested and helpful Department 
of Culture, Youth and Recreation and then add 
2,200 dedicated adult volunteers, and 1,200 junior 
leaders — and you'll have one of Alberta's most 
important assets — 4 - H — a dynamic, progres- 
sive organization — Alberta's Leaders of Tomorrow. 



r 



At the request of the Department of 
Culture, Youth and Recreation, U.F.A. is 
again helping with the printing of project 
manuals. In print are the 4 - H Beef Club 
Manuals and the 4 - H Club Market Steer 
Record Books. U.F.A. is pleased to be print- 
ing 8,000 of each of these as its contribu- 
tion to the excellent work that the 4 - H 
clubs are doing throughout Alberta. 



UNITED FUND 





NORMAN MONK MAN operates power saw 
cutting survey stakes. He's paid on amount 
produced. 




Workshop foreman, JIM MYERS, inspects 
finished work on basketweave chair. Centre 
turns out re-caning jobs that are unsur- 
passed in Alberta. 



THE C.N.I.B. 

Just one of the many agencies helped by your 
United Appeal support. 

When Joe gets up in the morning, he washes 
and shaves — not an unusual routine except that 
Joe shaves in the darkness because he is blind. 

For people like Joe who are visually handi- 
capped, even the simplest tasks like pouring a 
glass of water, must be painstakingly learned. 

Ready and able to teach these and other skills 
to the blind is the Calgary Service Centre and 
Residence of the Canadian National Institute for 
The Blind. Opened in 1963, the five acre Centre 
serves more than 900 visually handicapped people 
in the area from Red Deer south to the border. 

Training courses are offered to the blind to 
teach skills of grooming, use of the white cane, 
selection of clothing as well as social activities such 
as playing cards, bowling, shuffleboard and danc- 
ing. Here too they learn to communicate in braille. 

There are 41 rooms at the Centre designated 
as residences. These serve as a permanent home 
for some of the elderly blind, but the residences are 



also used by persons from out of town who are 
taking the training course. 

The CNIB in Calgary is one of the agencies 
supported by the United Fund. But the CNIB helps 
itself too, through CaterPlan which employs 26 
blind or partially blind persons in canteens, cafe- 
terias and tuck shops in 24 locations in southern 
Alberta. 

A workshop at the Calgary Service Centre also 
provides employment for the blind. With a safety 
record second to none, visually handicapped em- 
ployees rapidly turn out survey stakes, electrical 
conduit devices and door mats on machinery that 
has been specially adapted to their needs. 

Another operation at the workshop is re-caning 
of chairs, the only such operation in Alberta or 
British Columbia. So proficient are the blind at the 
work of reweaving cane, that damaged cane furni- 
ture comes in for repair from all over the province. 

The training courses and skills taught at the 
CNIB help the blind to lead normal lives as well 
as to operate independently. Those who have suc- 
cessfully completed the course and are now making 
a living despite their handicap make the efforts of 
the Calgary branch of the CNIB both rewarding and 
gratifying. 



UF 2002.0053.94